Compare Southwest Airlines Co (LUV) vs Marathon Digital Holdings Inc (MARA) Price & Performance
Price performance (Past 24H)
Key statistics
Key statistics
Southwest Airlines Co vs Marathon Digital Holdings Inc — how do they compare? Southwest Airlines Co trades at $41.38 (market cap $20.23B), while Marathon Digital Holdings Inc trades at $9.64 (market cap $3.83B). The key difference: Southwest Airlines Co is far larger — about 5.3× Marathon Digital Holdings Inc's market cap, and Southwest Airlines Co pays a 1.74% dividend while Marathon Digital Holdings Inc pays none. Which is the better fit depends on your goals — on Pluang, investors hold Southwest Airlines Co for 65 Days and Marathon Digital Holdings Inc for 22 Days on average.
| LUV | MARA | |
|---|---|---|
Market Cap | $20.23B | $3.83B |
Volume | 14,560,422 | 47,742,698 |
Sector | Industrials | Financials |
52-Week High | $54.80 | $22.84 |
52-Week Low | $29.67 | $6.73 |
Typical Hold Time | 65 Days | 22 Days |
Enterprise Value | $23.33B | $5.87B |
Dividend Yield | 1.74% | — |
Aura AI Summary
Signals from Pluang's Aura AI — not financial advice
Aura AI Summary
Signals from Pluang's Aura AI — not financial advice
Southwest Airlines (LUV) trades at $41.72, down 1.72% today, with mixed technical signals showing bearish moving averages but neutral oscillators. The company demonstrates improving fundamentals with Q2 2026 EPS beating expectations at $0.94 versus $0.51 expected, while revenue growth continues from $28.06B in 2025 to projected $30.1B in 2026. Recent corporate developments include upcoming Q3 2026 earnings release on October 21 and successful commercial transformation initiatives driving revenue growth.
LUV presents a compelling value opportunity with attractive valuation metrics (P/S 0.72, EV/EBITDA 8.4) and analyst consensus target of $49.61 offering 19% upside. However, investors face risks from volatile fuel costs, competitive pressures in the airline industry, and inconsistent earnings performance as seen in the Q1 2026 miss. The stock's transformation into a merchandised airline with new revenue streams provides growth catalysts but requires monitoring of execution risks.
MARA stock trades at $10.36, down 5.56% today, with a bearish technical signal despite oscillators showing some bullish momentum. The company reported significant losses with a net income margin of -429.71% in 2026, though valuation ratios appear attractive with P/E of 3.37 and EV/EBITDA of 3.31. Recent earnings have consistently missed expectations, with Q2 2026 EPS of -1.60 versus expected 0.17.
The outlook remains challenging due to persistent losses and negative cash flow from operations. Analyst consensus is divided with 45% buy ratings and a $13.25 price target, suggesting 28% upside potential. Key risks include execution challenges, competitive pressures, and reliance on financing activities to sustain operations.
Returns comparison
Trailing returns across standard periods
Returns comparison
Trailing returns across standard periods
Investor sentiment on Pluang
What Pluang investors did over the last 30 days
Investor sentiment on Pluang
What Pluang investors did over the last 30 days
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Top news
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About Southwest Airlines Co
Southwest Airlines is the largest domestic carrier in the United States, as measured by the number of originating passengers boarded. Southwest operates over 700 aircraft in an all-Boeing 737 fleet. Despite expanding into longer routes and business travel, the airline still specializes in short-haul leisure flights, using a point-to-point network. Southwest operates a low-cost carrier business model.
Read more on LUV →About Marathon Digital Holdings Inc
Marathon Digital Holdings, Inc. is one of the largest publicly traded Bitcoin mining companies in North America. The company focuses on building and operating large-scale, cost-efficient Bitcoin mining facilities. Marathon's strategy centers on increasing its mining hash rate and using sustainable energy sources to expand its Bitcoin production. The company's performance is closely tied to the price of Bitcoin and the overall health of the digital asset mining industry.
Read more on MARA →
