Compare Southwest Airlines Co (LUV) vs Macy's Inc (M) Price & Performance
Price performance (Past 24H)
Key statistics
Key statistics
Southwest Airlines Co vs Macy's Inc — how do they compare? Southwest Airlines Co trades at $41.03 (market cap $20.23B), while Macy's Inc trades at $22.79 (market cap $5.95B). The key difference: Southwest Airlines Co is far larger — about 3.4× Macy's Inc's market cap, and Macy's Inc pays the higher dividend (3.36%). Which is the better fit depends on your goals — on Pluang, investors hold Southwest Airlines Co for 65 Days and Macy's Inc for 58 Days on average.
| LUV | M | |
|---|---|---|
Market Cap | $20.23B | $5.95B |
Volume | 14,560,422 | 6,030,644 |
Sector | Industrials | Consumer Cyclical |
52-Week High | $54.80 | $26.21 |
52-Week Low | $29.67 | $16.51 |
Typical Hold Time | 65 Days | 58 Days |
Enterprise Value | $23.33B | $9.75B |
Dividend Yield | 1.74% | 3.36% |
Aura AI Summary
Signals from Pluang's Aura AI — not financial advice
Aura AI Summary
Signals from Pluang's Aura AI — not financial advice
Southwest Airlines (LUV) trades at $41.72, down 1.72% today, with mixed technical signals showing bearish moving averages but neutral oscillators. The company demonstrates improving fundamentals with Q2 2026 EPS beating expectations at $0.94 versus $0.51 expected, while revenue growth continues from $28.06B in 2025 to projected $30.1B in 2026. Recent corporate developments include upcoming Q3 2026 earnings release on October 21 and successful commercial transformation initiatives driving revenue growth.
LUV presents a compelling value opportunity with attractive valuation metrics (P/S 0.72, EV/EBITDA 8.4) and analyst consensus target of $49.61 offering 19% upside. However, investors face risks from volatile fuel costs, competitive pressures in the airline industry, and inconsistent earnings performance as seen in the Q1 2026 miss. The stock's transformation into a merchandised airline with new revenue streams provides growth catalysts but requires monitoring of execution risks.
Macy's (M) trades at $22.79, up 1.47% today, with a bullish technical signal from moving averages. The stock shows attractive valuation with a P/E of 8.35 and P/S of 0.27. Recent earnings have consistently beaten estimates, and the company's 'Bold New Chapter' strategy is driving digital and omnichannel growth, though revenue has trended down from $25.3B in 2022 to $23.0B in 2025.
The outlook is mixed; strong cash flow and a 3.5% dividend yield support income investors, but competitive pressures and uneven growth pose risks. Analyst consensus is a $24.25 price target with a Hold bias. Execution of the turnaround strategy remains key to unlocking value amid retail sector challenges.
Returns comparison
Trailing returns across standard periods
Returns comparison
Trailing returns across standard periods
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About Southwest Airlines Co
Southwest Airlines is the largest domestic carrier in the United States, as measured by the number of originating passengers boarded. Southwest operates over 700 aircraft in an all-Boeing 737 fleet. Despite expanding into longer routes and business travel, the airline still specializes in short-haul leisure flights, using a point-to-point network. Southwest operates a low-cost carrier business model.
Read more on LUV →About Macy's Inc
Founded in 1858 and based in New York City, Macy's operates 570 stores under the Macy's nameplate, 58 stores under the Bloomingdale's nameplate, and 160 freestanding Bluemercury specialty beauty stores (as of the end of fiscal-year 2021). Macy's also operates e-commerce sites and licenses two Bloomingdale's stores in the United Arab Emirates and Kuwait. Women's apparel, accessories, shoes, cosmetics, and fragrances comprised 59% of Macy's 2021 sales.
Read more on M →
