Lumen Technologies Inc vs Wix.Com Ltd — how do they compare? Lumen Technologies Inc trades at $6.66 (market cap $6.96B), while Wix.Com Ltd trades at $48.73 (market cap $2.14B). The key difference: Lumen Technologies Inc is far larger — about 3.3× Wix.Com Ltd's market cap, and Lumen Technologies Inc is trading nearer its 52-week high, Wix.Com Ltd nearer its low. Which is the better fit depends on your goals.
| LUMN | WIX | |
|---|---|---|
Market Cap | $6.96B | $2.14B |
Sector | Media | Technology |
52-Week High | $11.83 | $184.24 |
52-Week Low | $3.70 | $40.43 |
Enterprise Value | $18.59B | $1.70B |
Signals from Pluang's Aura AI — not financial advice
LUMN trades at $6.76, up 7.64% today, but remains in a bearish technical trend with resistance at $7. The company reported a net loss of $1.74B in 2025 despite beating EPS estimates in two of the last three quarters. Recent news highlights AI-focused initiatives, including the acquisition of Alkira and recognition in Gartner's AI vendor report, signaling strategic repositioning amid declining revenue.
The outlook is cautious with high debt ($17.49B long-term) and negative profitability metrics posing significant risks. Analyst consensus is mixed (14% Buy, 61% Hold) with a $8.25 price target, suggesting limited upside. Investors should weigh cost-cutting progress and AI contract growth against persistent cash flow challenges and competitive pressures in telecom services.
Wix.com trades at $51.12, down 0.64% on the day, with a mixed technical outlook showing bullish moving averages but overbought RSI levels. Revenue growth remains strong, reaching $1.99B in 2025, though net income margin turned negative at -1.97%. Recent news includes product launches like Wix Headless AI integration and multiple law firm investigations into potential securities fraud following a 56% stock decline in H1 2026.
The stock presents a high-risk, high-reward profile with a consensus price target of $77.50 implying 52% upside, but faces headwinds from earnings volatility, negative equity, and legal scrutiny. Long-term growth drivers in AI and small business tools are countered by near-term execution risks and competitive pressures in the website-building space.
Trailing returns across standard periods
Latest headlines on both assets
With 450,000 route miles of fiber, including over 35,000 route miles of subsea fiber connecting Europe, Asia, and Latin America, Lumen Technologies is one of the United States' largest telecommunications carriers serving global enterprises. Its merger with Level 3 further shifted the company's operations toward businesses (over 70% of revenue) and away from its legacy consumer business. Lumen offers businesses a full menu of communications services, providing colocation and data center services, data transportation, and end-user phone and internet service. On the consumer side, Lumen provides broadband and phone service across 37 states, where it has 4.5 million broadband customers.
Read more on LUMN →Wix.com Ltd is a cloud-based development platform provider for millions of registered users worldwide. The company is engaged in web development and management that provides an easy-to-use powerful cloud-based platform of products through a freemium model. Its core products consist of three web editors: the Wix Editor, intended for users with basic technological skills, Wix ADI, intended for novice users and Corvid, intended for more tech-savvy users. The company's web development technology is built based on HTML5 and offers HTML5 compatible capabilities, web design and layout tools, domain hosting, and other marketing and workflow management applications and services. The geographic segments include North America, Europe, Latin America, Asia and others.
Read more on WIX →