L3Harris Technologies Inc vs Trade Desk Inc — how do they compare? L3Harris Technologies Inc trades at $236.97 (market cap $44.12B), while Trade Desk Inc trades at $12.08 (market cap $5.83B). The key difference: L3Harris Technologies Inc is far larger — about 7.6× Trade Desk Inc's market cap, and L3Harris Technologies Inc pays a 2.11% dividend while Trade Desk Inc pays none. Which is the better fit depends on your goals — on Pluang, investors hold L3Harris Technologies Inc for 56 Days and Trade Desk Inc for 72 Days on average.
| LHX | TTD | |
|---|---|---|
Market Cap | $44.12B | $5.83B |
Volume | 1,202,852 | 15,864,392 |
Sector | Industrials | Media |
52-Week High | $378.48 | $54.13 |
52-Week Low | $233.63 | $11.92 |
Typical Hold Time | 56 Days | 72 Days |
Enterprise Value | $54.56B | $4.78B |
Dividend Yield | 2.11% | — |
Signals from Pluang's Aura AI — not financial advice
LHX trades at $236.92, up 1.41% today, with strong earnings momentum after beating estimates for three consecutive quarters. The stock shows bearish technical signals but maintains solid fundamentals with 7.34% net margin and $1.61B net income in 2025. Recent $6B THAAD contract win highlights defense sector strength, though multiple law firm investigations create investor uncertainty.
Outlook remains positive with analyst consensus target of $340 (44% upside), supported by defense budget tailwinds and projected 2026 revenue growth to $22.9B. Key risks include legal investigations and debt levels, but institutional buy ratings (73.5%) signal confidence in long-term defense contracting business model.
The Trade Desk (TTD) trades at $12.34, up 2.07% today but down significantly from recent highs, with a bearish technical signal. The company reported strong 2025 revenue of $2.9B and net income of $443M, though 2026 guidance suggests slowing growth. Recent news highlights competitive pressures from Amazon and Alphabet, while analyst consensus remains mixed with a $14.72 price target.
Outlook is cautious due to slowing revenue growth and intense competition, offset by strong profitability margins and market leadership in programmatic advertising. Key risks include market share erosion and execution challenges, but current valuation metrics appear attractive for long-term investors willing to withstand near-term volatility.
Trailing returns across standard periods
What Pluang investors did over the last 30 days
Latest headlines on both assets
L3Harris Technologies was created in 2019 from the merger of L3 Technologies and Harris, two defense contractors that provide products for the command, control, communications, computers, intelligence, surveillance, and reconnaissance (C4ISR) market. The firm also has smaller operations serving the civil government, particularly the Federal Aviation Administration's communication infrastructure, and produces various avionics for defense and commercial aviation.
Read more on LHX →The Trade Desk Inc is engaged in providing a technology platform for ad buyers. Through its cloud-based platform ad buyers can create, manage, and optimize data-driven digital advertising campaigns across ad formats and channels, including display, video, audio, in-app, native and social, on a multitude of devices. Its products include Data Management Platform, Cross-Device Targeting, Video Advertising, Mobile Advertising, and others.
Read more on TTD →