Levi Strauss & Co. vs Procter & Gamble Co — how do they compare? Levi Strauss & Co. trades at $24 (market cap $9.21B), while Procter & Gamble Co trades at $148.8 (market cap $347.26B). The key difference: Procter & Gamble Co is far larger — about 37.7× Levi Strauss & Co.'s market cap, and Procter & Gamble Co pays the higher dividend (2.92%). Which is the better fit depends on your goals.
| LEVI | PG | |
|---|---|---|
Market Cap | $9.21B | $347.26B |
Sector | Consumer Cyclical | Consumer Staples |
52-Week High | $24.99 | $167.18 |
52-Week Low | $17.92 | $138.10 |
Enterprise Value | $10.52B | $372.74B |
Dividend Yield | 2.68% | 2.92% |
Volume | — | 6,423,436 |
Signals from Pluang's Aura AI — not financial advice
Levi Strauss (LEVI) trades at $24.03, down 1.35% over the past day, yet maintains a bullish technical trend with consistent earnings beats in recent quarters. The company reported Q2 2026 EPS of $0.28, exceeding expectations of $0.24, and raised its full-year outlook. Strong fundamentals include a 61.72% gross margin and 9.66% net income margin, supported by a digital strategy driving direct-to-consumer growth. Analyst consensus is overwhelmingly bullish with an 83.33% buy rating and a $28.00 price target, implying significant upside from current levels.
Outlook remains positive given earnings momentum and dividend increases, but risks include tariff pressures and foreign exchange volatility noted in recent reports. The stock's valuation at a P/E of 17.4 appears reasonable relative to profitability, though competitive and macroeconomic headwinds warrant monitoring for sustained growth.
Procter & Gamble (PG) trades at $149.96, down 1.0% on the day, with a bullish technical signal supported by moving averages. The company reported consistent earnings beats in recent quarters, with Q2 2026 EPS expected at $1.41. Revenue reached $84.28 billion in 2025, with a net income margin of 19.16%. Recent news highlights PG's dividend reliability and a new WNBA partnership, while analyst consensus leans bullish with a $161.71 price target.
PG offers stable growth and dividend income, supported by strong cash flow and brand strength. Risks include premium valuation concerns and soft demand outlook. Upside potential exists if earnings continue to exceed expectations, but investors should monitor margin pressures and competitive dynamics in consumer goods.
Trailing returns across standard periods
Latest headlines on both assets
Levi Strauss & Co is involved in designing, marketing, and selling products that include jeans, casual and dresses pants, tops, shorts, skirts, jackets, footwear, and related accessories directly or through third parties and licensees for men, women, and children under Levi's, Dockers, Signature by Levi Strauss & Co. and Denizen brands. The company manages its business according to three regional segments: the Americas, which is the key revenue driver
Read more on LEVI →The Procter & Gamble Company manufactures and markets consumer products in countries throughout the world. The Company provides products in the laundry and cleaning, paper, beauty care, food and beverage, and health care segments. Procter & Gamble products are sold primarily through mass merchandisers, grocery stores, membership club stores, drug stores, and neighborhood stores.
Read more on PG →