Levi Strauss & Co. vs Procter & Gamble Co — how do they compare? Levi Strauss & Co. trades at $23.04 (market cap $9.09B), while Procter & Gamble Co trades at $144.99 (market cap $340.39B). The key difference: Procter & Gamble Co is far larger — about 37.4× Levi Strauss & Co.'s market cap, and Procter & Gamble Co pays the higher dividend (2.97%). Which is the better fit depends on your goals.
| LEVI | PG | |
|---|---|---|
Market Cap | $9.09B | $340.39B |
Sector | Consumer Cyclical | Consumer Staples |
52-Week High | $25.53 | $167.18 |
52-Week Low | $17.92 | $138.10 |
Enterprise Value | $10.40B | $366.23B |
Dividend Yield | 2.71% | 2.97% |
Volume | — | 6,423,436 |
Signals from Pluang's Aura AI — not financial advice
Levi Strauss (LEVI) trades at $24.4, up 0.39% on the day, with a bullish fundamental backdrop including strong earnings beats and a 77.78% analyst buy rating. The stock shows a bearish technical signal overall, with neutral RSI readings and key resistance at $25. Recent news highlights a cybersecurity breach disclosed on August 7, 2026, but the company's direct-to-consumer digital strategy continues to drive growth.
Outlook remains positive with a consensus price target of $27.88, implying 14.3% upside, supported by robust profitability and raised 2026 guidance. Risks include recent cybersecurity issues, tariff pressures, and execution challenges in a competitive apparel market.
Procter & Gamble (PG) trades at $144.77, down 0.69% on the day, with technical indicators showing a bearish trend despite recent earnings beats. The company maintains strong fundamentals with $84.28B revenue, 18.44% net margin, and consistent dividend payments, though valuation multiples remain elevated versus peers. Recent news highlights institutional positioning shifts and the company's new WNBA partnership.
PG offers stable cash flows and dividend growth potential but faces premium valuation concerns and modest revenue growth outlook. Near-term catalysts include Q3 2026 earnings, while risks include competitive pressures and economic sensitivity. Analyst consensus remains positive with a $161.20 price target suggesting 11% upside.
Trailing returns across standard periods
Latest headlines on both assets
Levi Strauss & Co is involved in designing, marketing, and selling products that include jeans, casual and dresses pants, tops, shorts, skirts, jackets, footwear, and related accessories directly or through third parties and licensees for men, women, and children under Levi's, Dockers, Signature by Levi Strauss & Co. and Denizen brands. The company manages its business according to three regional segments: the Americas, which is the key revenue driver
Read more on LEVI →The Procter & Gamble Company manufactures and markets consumer products in countries throughout the world. The Company provides products in the laundry and cleaning, paper, beauty care, food and beverage, and health care segments. Procter & Gamble products are sold primarily through mass merchandisers, grocery stores, membership club stores, drug stores, and neighborhood stores.
Read more on PG →