Kohl's Corporation vs Vipshop Holdings Ltd - ADR — how do they compare? Kohl's Corporation trades at $20.36 (market cap $2.28B), while Vipshop Holdings Ltd - ADR trades at $12.96 (market cap $6.05B). The key difference: Vipshop Holdings Ltd - ADR is far larger — about 2.7× Kohl's Corporation's market cap, and Vipshop Holdings Ltd - ADR pays the higher dividend (4.87%). Which is the better fit depends on your goals — on Pluang, investors hold Kohl's Corporation for 48 Days and Vipshop Holdings Ltd - ADR for 49 Days on average.
| KSS | VIPS | |
|---|---|---|
Market Cap | $2.28B | $6.05B |
Volume | 4,960,280 | 3,719,230 |
Sector | Consumer Cyclical | Consumer Cyclical |
52-Week High | $24.71 | $20.29 |
52-Week Low | $11.72 | $12.09 |
Typical Hold Time | 48 Days | 49 Days |
Enterprise Value | $7.88B | $2.87B |
Dividend Yield | 2.49% | 4.87% |
Signals from Pluang's Aura AI — not financial advice
Kohl's (KSS) trades at $20.35, up 1.14% with a bullish technical outlook despite recent earnings beats. The stock shows attractive valuation metrics with P/E of 8.63 and P/S of 0.15, though revenue has declined from $19.4B in 2022 to $16.2B in 2025. Recent Q2 2026 earnings beat expectations with $1.28 EPS versus $0.58 expected, and the company raised full-year guidance amid merchandising improvements.
KSS presents a value opportunity with strong fundamentals but faces headwinds from 18 consecutive quarters of declining sales. Analyst consensus is mixed with 30% buy ratings and a $15.50 price target below current levels. The turnaround story depends on holiday execution and sales stabilization to sustain recent gains beyond tariff-related benefits.
Vipshop Holdings trades at $12.90, up 1.02% with mixed technical signals showing neutral overall momentum. The stock presents compelling valuation metrics with P/E of 4.1 and P/S of 0.4, though recent quarterly earnings showed two misses. Revenue has declined from $112.9B in 2023 to $105.9B in 2025, while net income margin improved to 9.82%. Analyst consensus remains bullish with 53.57% buy ratings and $16.17 price target, representing 25% upside potential.
The investment case balances deep value against growth challenges. While valuation multiples appear attractive and cash flow generation remains solid, revenue stagnation and consumer spending headwinds present near-term risks. The stock offers potential for re-rating if management can stabilize top-line performance while maintaining current profitability levels.
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Kohl's operates 1,165 department stores in 49 states that sell moderately priced private-label and national brand clothing, shoes, accessories, cosmetics, and home furnishings. Most of these stores are in strip centers. Kohl's also operates a large digital sales business. Women's apparel is Kohl's largest category, having generated 27% of its 2021 sales. The retailer, headquartered in Menomonee Falls, Wisconsin, opened its first department store in 1962.
Read more on KSS →Vipshop Holdings Ltd is an online discount retailer for brands in China. The company offers branded products to consumers in China through flash sales on its vipshop.com, vip.com and lefeng.com websites. Flash sales represent an online retail format combining the advantages of e-commerce and discount sales through selling a finite quantity of discounted products or services online for a limited period of time. It deals in a wide range of products and services for consumers specializing in branded cosmetics, apparel, healthcare products, food and other consumer products. Its operating segment includes Vip.com and Shan Shan Outlets. The company generates maximum revenue from Vip.com segment.
Read more on VIPS →