Kohl's Corporation vs VF Corp — how do they compare? Kohl's Corporation trades at $20.35 (market cap $2.28B), while VF Corp trades at $15 (market cap $5.71B). The key difference: VF Corp is far larger — about 2.5× Kohl's Corporation's market cap, and Kohl's Corporation pays the higher dividend (2.49%). Which is the better fit depends on your goals — on Pluang, investors hold Kohl's Corporation for 48 Days and VF Corp for 65 Days on average.
| KSS | VFC | |
|---|---|---|
Market Cap | $2.28B | $5.71B |
Volume | 4,960,280 | 8,987,330 |
Sector | Consumer Cyclical | Consumer Cyclical |
52-Week High | $24.71 | $21.55 |
52-Week Low | $11.72 | $12.62 |
Typical Hold Time | 48 Days | 65 Days |
Enterprise Value | $7.88B | $10.00B |
Dividend Yield | 2.49% | 2.48% |
Signals from Pluang's Aura AI — not financial advice
Kohl's (KSS) trades at $20.10, down 0.1% with a bullish technical signal supported by moving averages. The stock shows attractive valuation metrics with P/E of 8.63 and P/S of 0.15, while recent earnings beats and a new merchandising appointment signal operational improvements. Revenue trends show stabilization after several quarters of decline, with 2026 projections indicating potential margin recovery.
KSS presents a value opportunity with deep discount to sector peers, though persistent sales declines and competitive pressures remain headwinds. Analyst consensus is mixed with 30% buy ratings but a $15.50 price target below current levels, suggesting cautious optimism amid turnaround execution risks.
VFC trades at $14.53, up 1.04% with a bullish technical signal despite recent earnings misses. The company shows mixed fundamentals with declining revenue from $11.8B in 2022 to $9.5B in 2025, though net income is projected to recover to $274M in 2026. Valuation appears reasonable with P/E of 21.06 and P/S of 0.61, while analyst consensus leans Hold with a $18.33 price target.
The outlook remains cautious due to Vans brand weakness and execution risks, though cost-cutting and outdoor segment growth offer potential upside. Key risks include persistent revenue declines and high debt levels, while institutional sentiment is divided with 41% Buy ratings versus 52% Hold.
Trailing returns across standard periods
Kohl's operates 1,165 department stores in 49 states that sell moderately priced private-label and national brand clothing, shoes, accessories, cosmetics, and home furnishings. Most of these stores are in strip centers. Kohl's also operates a large digital sales business. Women's apparel is Kohl's largest category, having generated 27% of its 2021 sales. The retailer, headquartered in Menomonee Falls, Wisconsin, opened its first department store in 1962.
Read more on KSS →VF designs, produces, and distributes branded apparel and accessories. Its largest apparel categories include action sports, outdoor, and workwear. Its portfolio of about a dozen brands includes Vans, The North Face, Timberland, Supreme, and Dickies. VF markets its products in the Americas, Europe, and Asia-Pacific through wholesale sales to retailers, e-commerce, and branded stores owned by the company and partners. The company has grown through multiple acquisitions and traces its roots to 1899.
Read more on VFC →