Kohl's Corporation vs Upwork Inc — how do they compare? Kohl's Corporation trades at $19.24 (market cap $2.10B), while Upwork Inc trades at $8.37 (market cap $1.04B). The key difference: Kohl's Corporation is far larger — about 2× Upwork Inc's market cap, and Kohl's Corporation pays a 2.7% dividend while Upwork Inc pays none. Which is the better fit depends on your goals.
| KSS | UPWK | |
|---|---|---|
Market Cap | $2.10B | $1.04B |
Sector | Consumer Cyclical | Industrials |
52-Week High | $24.71 | $22.11 |
52-Week Low | $11.72 | $7.84 |
Enterprise Value | $8.20B | $806.15M |
Dividend Yield | 2.7% | — |
Signals from Pluang's Aura AI — not financial advice
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Upwork (UPWK) stock is trading at $8.385, down 14.7% on the day following Q2 2026 results. While the company beat earnings expectations with EPS of $0.41 versus $0.3424, weak forward guidance triggered the sell-off. The stock exhibits a bearish technical signal, trading near key support levels. Fundamentally, the company maintains solid profitability metrics, including a 77.21% gross margin and a P/E ratio of 10.71, but faces headwinds from declining active client counts and AI-related market shifts.
The outlook is cautious. Analyst consensus remains a 'Buy' with a $9.25 price target, suggesting potential upside from current levels. However, near-term risks are elevated due to the guidance miss, ongoing client attrition, and potential legal investigations. The stock's valuation appears reasonable, but investor confidence hinges on the company's ability to stabilize client growth and navigate the AI disruption in the freelance market.
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Latest headlines on both assets
Kohl's operates 1,165 department stores in 49 states that sell moderately priced private-label and national brand clothing, shoes, accessories, cosmetics, and home furnishings. Most of these stores are in strip centers. Kohl's also operates a large digital sales business. Women's apparel is Kohl's largest category, having generated 27% of its 2021 sales. The retailer, headquartered in Menomonee Falls, Wisconsin, opened its first department store in 1962.
Read more on KSS →Upwork Inc is a United States-based company that operates an online marketplace that enables businesses to find and work with highly-skilled independent professionals. The develops platform for hiring and freelancing purposes. Its products offering include Upwork Basic, Upwork Plus, Upwork Business, Upwork Enterprise, and Upwork Payroll. The business generates revenue from Talent and Clients across the USA, India, the Philippines and the rest of the world. Substantial income is derived from providing services to Clients.
Read more on UPWK →