Kohl's Corporation vs Under Armour Inc Class A — how do they compare? Kohl's Corporation trades at $17.81 (market cap $1.99B), while Under Armour Inc Class A trades at $7.3 (market cap $3.07B). The key difference: Under Armour Inc Class A is the larger of the two by market cap, and Kohl's Corporation pays a 2.85% dividend while Under Armour Inc Class A pays none. Which is the better fit depends on your goals.
| KSS | UAA | |
|---|---|---|
Market Cap | $1.99B | $3.07B |
Sector | Consumer Cyclical | Consumer Cyclical |
52-Week High | $24.71 | $8.14 |
52-Week Low | $10.42 | $4.17 |
Enterprise Value | $8.10B | $4.70B |
Dividend Yield | 2.85% | — |
Signals from Pluang's Aura AI — not financial advice
Kohl's (KSS) trades at $17.59, up 1.68% on the day, with a bullish technical signal from moving averages. The stock shows deep value metrics with a P/E of 7.27 and P/B of 0.49, while recent earnings beats and a 10% jump in juniors sales (Zacks, 2026-06-30) signal operational improvements. Cash flow turned positive in 2026 projections at $276M, and the company is focusing on proprietary brands and value initiatives to drive traffic.
Outlook: Turnaround efforts under CEO Michael Bender show early progress, but revenue declines persist. Investment case hinges on margin expansion and market share recovery. Risks include intense retail competition and macroeconomic pressure on consumer spending. Analyst consensus is mixed with a $16.75 price target below current levels, suggesting cautious optimism amid execution uncertainty.
No Aura AI signal available yet.
Trailing returns across standard periods
Latest headlines on both assets
Kohl's operates 1,165 department stores in 49 states that sell moderately priced private-label and national brand clothing, shoes, accessories, cosmetics, and home furnishings. Most of these stores are in strip centers. Kohl's also operates a large digital sales business. Women's apparel is Kohl's largest category, having generated 27% of its 2021 sales. The retailer, headquartered in Menomonee Falls, Wisconsin, opened its first department store in 1962.
Read more on KSS →Under Armour develops, markets, and distributes athletic apparel, footwear, and accessories in North America and other territories. Consumers of its apparel include professional and amateur athletes, sponsored college and professional teams, and people with active lifestyles. The company sells merchandise through direct-to-consumer, including e-commerce and more than 400 combined factory house and brand house stores, and wholesale channels. Under Armour also operates a digital fitness app called MapMyFitness. The Baltimore-based company was founded in 1996.
Read more on UAA →