Kohl's Corporation vs Under Armour Inc Class A — how do they compare? Kohl's Corporation trades at $20.35 (market cap $2.28B), while Under Armour Inc Class A trades at $4.78 (market cap $2.07B). The key difference: Kohl's Corporation and Under Armour Inc Class A are close in size by market cap, and Kohl's Corporation pays a 2.49% dividend while Under Armour Inc Class A pays none. Which is the better fit depends on your goals — on Pluang, investors hold Kohl's Corporation for 48 Days and Under Armour Inc Class A for 18 Days on average.
| KSS | UA | |
|---|---|---|
Market Cap | $2.28B | $2.07B |
Volume | 4,960,280 | 2,680,141 |
Sector | Consumer Cyclical | Consumer Cyclical |
52-Week High | $24.71 | $7.88 |
52-Week Low | $11.72 | $3.96 |
Typical Hold Time | 48 Days | 18 Days |
Enterprise Value | $7.88B | $3.05B |
Dividend Yield | 2.49% | — |
Signals from Pluang's Aura AI — not financial advice
Kohl's (KSS) trades at $20.10, down 0.1% with a bullish technical signal despite recent earnings beats. The stock shows attractive valuation metrics with P/E of 8.63 and P/S of 0.15, though revenue has declined from $19.4B in 2022 to $16.2B in 2025. Recent Q2 2026 earnings beat expectations with $1.28 EPS versus $0.58 expected, and the company appointed a new Chief Merchandising Officer in August 2026.
KSS presents a value opportunity with low valuations and improving operational metrics, but faces headwinds from 18 consecutive quarters of declining sales. Analyst consensus is mixed with 30% buy ratings and a $15.50 price target below current levels. The key risk remains consumer spending pressures affecting the retail sector recovery.
Under Armour (UA) trades at $4.74, up 0.85% with a bullish technical signal despite mixed earnings. The company faces revenue declines and negative profitability with a -9.99% net margin, though valuation metrics like P/S of 0.41 appear attractive. Recent Q2 2026 earnings beat expectations, but guidance has been lowered amid softer consumer demand.
Outlook remains challenging with significant cash burn and competitive pressures. While analyst sentiment is mixed with 39.7% buy ratings, the stock offers speculative value for turnaround investors willing to bear execution risks and ongoing revenue headwinds in the athletic apparel sector.
Trailing returns across standard periods
Kohl's operates 1,165 department stores in 49 states that sell moderately priced private-label and national brand clothing, shoes, accessories, cosmetics, and home furnishings. Most of these stores are in strip centers. Kohl's also operates a large digital sales business. Women's apparel is Kohl's largest category, having generated 27% of its 2021 sales. The retailer, headquartered in Menomonee Falls, Wisconsin, opened its first department store in 1962.
Read more on KSS →Under Armour is a leading inventor, marketer, and distributor of branded athletic performance apparel, footwear, and accessories. Built on the 'technical' performance of synthetic fabrics, the company is currently undergoing a multi-year brand evolution centered on premium product innovation, operational rigor, and a renewed focus on its North American core under the guidance of founder Kevin Plank.
Read more on UA →