Kohl's Corporation vs Under Armour Inc Class A — how do they compare? Kohl's Corporation trades at $18.49 (market cap $2.10B), while Under Armour Inc Class A trades at $5.09 (market cap $2.26B). The key difference: Kohl's Corporation and Under Armour Inc Class A are close in size by market cap, and Kohl's Corporation pays a 2.7% dividend while Under Armour Inc Class A pays none. Which is the better fit depends on your goals.
| KSS | UA | |
|---|---|---|
Market Cap | $2.10B | $2.26B |
Sector | Consumer Cyclical | Consumer Cyclical |
52-Week High | $24.71 | $7.88 |
52-Week Low | $11.72 | $3.96 |
Enterprise Value | $8.20B | $3.24B |
Dividend Yield | 2.7% | — |
Signals from Pluang's Aura AI — not financial advice
No Aura AI signal available yet.
Under Armour (UA) is trading at $5.12, down 9.78% with bearish technical signals despite some oversold RSI readings. The company faces significant fundamental challenges with negative net income margins (-9.99%) and declining revenue trends from $5.16B in 2025 to $4.9B in 2026. Recent Q1 2027 results showed a revenue decline of 3% to $1.1B, prompting management to lower full-year revenue guidance amid softer consumer demand in key markets.
The outlook remains challenging with persistent profitability issues and negative cash flow trends. While analyst sentiment shows mixed ratings (38.81% Buy, 49.25% Hold), the stock trades at attractive valuation multiples (P/S 0.45) but faces execution risks in its turnaround strategy. Key risks include competitive pressures, inventory management challenges, and macroeconomic headwinds affecting consumer spending.
Trailing returns across standard periods
Kohl's operates 1,165 department stores in 49 states that sell moderately priced private-label and national brand clothing, shoes, accessories, cosmetics, and home furnishings. Most of these stores are in strip centers. Kohl's also operates a large digital sales business. Women's apparel is Kohl's largest category, having generated 27% of its 2021 sales. The retailer, headquartered in Menomonee Falls, Wisconsin, opened its first department store in 1962.
Read more on KSS →Under Armour is a leading inventor, marketer, and distributor of branded athletic performance apparel, footwear, and accessories. Built on the 'technical' performance of synthetic fabrics, the company is currently undergoing a multi-year brand evolution centered on premium product innovation, operational rigor, and a renewed focus on its North American core under the guidance of founder Kevin Plank.
Read more on UA →