Compare Kohl's Corporation (KSS) vs Schwab US Dividend Equity ETF (SCHD) Price & Performance
Price performance (Past 24H)
Key statistics
Key statistics
Kohl's Corporation vs Schwab US Dividend Equity ETF — how do they compare? Kohl's Corporation trades at $18.88 (market cap $2.10B), while Schwab US Dividend Equity ETF trades at $34.21. The key difference: Kohl's Corporation pays a 2.7% dividend while Schwab US Dividend Equity ETF pays none, and Schwab US Dividend Equity ETF is trading nearer its 52-week high, Kohl's Corporation nearer its low. Which is the better fit depends on your goals.
| KSS | SCHD | |
|---|---|---|
Market Cap | $2.10B | — |
Sector | Consumer Cyclical | Broad Market / Factor |
52-Week High | $24.71 | $34.27 |
52-Week Low | $11.72 | $26.44 |
Enterprise Value | $8.20B | — |
Dividend Yield | 2.7% | — |
Aura AI Summary
Signals from Pluang's Aura AI — not financial advice
Aura AI Summary
Signals from Pluang's Aura AI — not financial advice
Kohl's stock trades at $19.04, down 1.35% with a bullish technical signal despite recent weakness. The company shows improving fundamentals with three consecutive earnings beats and positive cash flow projections for 2026. Valuation metrics appear attractive with P/E of 7.77 and P/B of 0.52, while recent management changes and proprietary brand growth provide operational momentum.
Kohl's presents a turnaround opportunity with undervalued metrics and improving operational execution, though declining revenue and thin margins pose significant challenges. Analyst consensus remains cautious with a $16.75 price target below current levels, reflecting concerns about sustained growth in a competitive retail environment.
SCHD trades at $34.11, down 0.23% today, with a bullish technical signal from moving averages but neutral oscillators. The ETF is a core holding for dividend investors, highlighted by a recent $0.25 dividend declaration for June 2026. Media coverage emphasizes its role in retirement income strategies, though some articles note performance gaps versus peers like VYM.
Outlook remains stable for income-focused investors, with SCHD offering reliable dividends amid market rotations. Risks include interest rate sensitivity and tax inefficiencies in taxable accounts. Institutional interest persists, as seen in Barry Investment Advisors' 29.9% stake increase in Q2 2026.
Returns comparison
Trailing returns across standard periods
Returns comparison
Trailing returns across standard periods
Top news
Latest headlines on both assets
Top news
Latest headlines on both assets
About Kohl's Corporation
Kohl's operates 1,165 department stores in 49 states that sell moderately priced private-label and national brand clothing, shoes, accessories, cosmetics, and home furnishings. Most of these stores are in strip centers. Kohl's also operates a large digital sales business. Women's apparel is Kohl's largest category, having generated 27% of its 2021 sales. The retailer, headquartered in Menomonee Falls, Wisconsin, opened its first department store in 1962.
Read more on KSS →About Schwab US Dividend Equity ETF
SCHD is an ETF that tracks the Dow Jones U.S. Dividend 100 Index. It selects high-quality companies with a consistent track record of paying dividends, focusing on financial strength metrics like cash flow to total debt and return on equity, and excluding REITs. The fund aims to provide both income and capital appreciation, making it a popular choice for long-term, dividend-focused investors.
Read more on SCHD →
