Compare Kohl's Corporation (KSS) vs Schwab US Dividend Equity ETF (SCHD) Price & Performance
Price performance (Past 24H)
Key statistics
Key statistics
Kohl's Corporation vs Schwab US Dividend Equity ETF — how do they compare? Kohl's Corporation trades at $20.36 (market cap $2.28B), while Schwab US Dividend Equity ETF trades at $33.04 (market cap $110.56B). The key difference: Schwab US Dividend Equity ETF is far larger — about 48.5× Kohl's Corporation's market cap, and Kohl's Corporation pays a 2.49% dividend while Schwab US Dividend Equity ETF pays none. Which is the better fit depends on your goals — on Pluang, investors hold Kohl's Corporation for 48 Days and Schwab US Dividend Equity ETF for 62 Days on average.
| KSS | SCHD | |
|---|---|---|
Market Cap | $2.28B | $110.56B |
Volume | 4,960,280 | 23,539,168 |
Sector | Consumer Cyclical | Broad Market / Factor |
52-Week High | $24.71 | $35.21 |
52-Week Low | $11.72 | $26.44 |
Typical Hold Time | 48 Days | 62 Days |
Enterprise Value | $7.88B | — |
Dividend Yield | 2.49% | — |
Aura AI Summary
Signals from Pluang's Aura AI — not financial advice
Aura AI Summary
Signals from Pluang's Aura AI — not financial advice
Kohl's (KSS) trades at $20.35, up 1.14% with a bullish technical outlook despite recent earnings beats. The stock shows attractive valuation metrics with P/E of 8.63 and P/S of 0.15, though revenue has declined from $19.4B in 2022 to $16.2B in 2025. Recent Q2 2026 earnings beat expectations with $1.28 EPS versus $0.58 expected, and the company raised full-year guidance amid merchandising improvements.
KSS presents a value opportunity with strong fundamentals but faces headwinds from 18 consecutive quarters of declining sales. Analyst consensus is mixed with 30% buy ratings and a $15.50 price target below current levels. The turnaround story depends on holiday execution and sales stabilization to sustain recent gains beyond tariff-related benefits.
SCHD trades at $33.04, up 1.19% today, with a bullish technical signal but mixed moving averages. The ETF focuses on high-quality U.S. dividend stocks, though key valuation ratios like P/E and P/B are not provided in the data. Recent news highlights its outperformance versus the S&P 500 in 2026 and a dividend payment scheduled for September 28, 2026.
Outlook is supported by dividend growth and defensive positioning, but risks include interest rate sensitivity and strict selection rules that may exclude high-growth stocks. Analyst sentiment is mixed, with technical indicators suggesting near-term consolidation around key support at $33.
Returns comparison
Trailing returns across standard periods
Returns comparison
Trailing returns across standard periods
Investor sentiment on Pluang
What Pluang investors did over the last 30 days
Investor sentiment on Pluang
What Pluang investors did over the last 30 days
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Top news
Latest headlines on both assets
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About Kohl's Corporation
Kohl's operates 1,165 department stores in 49 states that sell moderately priced private-label and national brand clothing, shoes, accessories, cosmetics, and home furnishings. Most of these stores are in strip centers. Kohl's also operates a large digital sales business. Women's apparel is Kohl's largest category, having generated 27% of its 2021 sales. The retailer, headquartered in Menomonee Falls, Wisconsin, opened its first department store in 1962.
Read more on KSS →About Schwab US Dividend Equity ETF
SCHD is an ETF that tracks the Dow Jones U.S. Dividend 100 Index. It selects high-quality companies with a consistent track record of paying dividends, focusing on financial strength metrics like cash flow to total debt and return on equity, and excluding REITs. The fund aims to provide both income and capital appreciation, making it a popular choice for long-term, dividend-focused investors.
Read more on SCHD →
