Kohl's Corporation vs ON Holding AG — how do they compare? Kohl's Corporation trades at $18.49 (market cap $2.10B), while ON Holding AG trades at $31.05 (market cap $10.33B). The key difference: ON Holding AG is far larger — about 4.9× Kohl's Corporation's market cap, and Kohl's Corporation pays a 2.7% dividend while ON Holding AG pays none. Which is the better fit depends on your goals.
| KSS | ONON | |
|---|---|---|
Market Cap | $2.10B | $10.33B |
Sector | Consumer Cyclical | Technology |
52-Week High | $24.71 | $50.63 |
52-Week Low | $11.72 | $30.91 |
Enterprise Value | $8.20B | $9.47B |
Dividend Yield | 2.7% | — |
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ONON stock plunged 19.93% to $31.05 after Q2 2026 results, driven by a revenue miss and lowered full-year growth guidance. Despite beating EPS estimates in recent quarters, the company faces wholesale channel softness and cautious consumer spending. Technical indicators are bearish, with the price near key support at $30, while fundamentals show strong profitability margins and positive cash flow trends. Analyst sentiment remains largely bullish with a $52.86 consensus target, but near-term volatility persists.
The outlook is mixed: long-term growth potential exists via direct-to-consumer strength and margin expansion, but investors face risks from guidance uncertainty and competitive pressures. The sharp sell-off may present a buying opportunity for patient investors, though volatility could continue until wholesale trends stabilize.
Trailing returns across standard periods
Latest headlines on both assets
Kohl's operates 1,165 department stores in 49 states that sell moderately priced private-label and national brand clothing, shoes, accessories, cosmetics, and home furnishings. Most of these stores are in strip centers. Kohl's also operates a large digital sales business. Women's apparel is Kohl's largest category, having generated 27% of its 2021 sales. The retailer, headquartered in Menomonee Falls, Wisconsin, opened its first department store in 1962.
Read more on KSS →ON Holding AG is a Swiss sports company primarily known for its high-performance running shoes, apparel, and accessories under the 'On' brand. The company emphasizes a blend of high-end design, proprietary cloud technology (like CloudTec cushioning), and sustainability in its products. On has rapidly gained market share globally, appealing to both competitive athletes and general consumers in the performance and lifestyle footwear segments.
Read more on ONON →