Kohl's Corporation vs McDonald's Corp — how do they compare? Kohl's Corporation trades at $18.95 (market cap $2.10B), while McDonald's Corp trades at $274.9 (market cap $194.00B). The key difference: McDonald's Corp is far larger — about 92.4× Kohl's Corporation's market cap, and McDonald's Corp pays the higher dividend (2.71%). Which is the better fit depends on your goals.
| KSS | MCD | |
|---|---|---|
Market Cap | $2.10B | $194.00B |
Sector | Consumer Cyclical | Consumer Cyclical |
52-Week High | $24.71 | $341.06 |
52-Week Low | $11.72 | $262.80 |
Enterprise Value | $8.20B | $247.77B |
Dividend Yield | 2.7% | 2.71% |
Volume | — | 2,230,036 |
Signals from Pluang's Aura AI — not financial advice
Kohl's (KSS) trades at $18.96, down 0.42% on the day, with a bullish technical signal from moving averages but neutral oscillators. The stock shows low valuation multiples (P/E of 7.77, P/S of 0.14) amid declining revenue, which fell to $16.22B in 2025. Recent Q1 2026 earnings beat expectations, and the company announced a $0.13 dividend for June 2026, alongside leadership changes including a new COO appointment in September 2026.
The outlook is mixed: low valuations and earnings beats offer value, but persistent sales declines and thin net margins near 1.77% pose risks. Analyst consensus is cautious with a $16.75 price target below the current price, reflecting concerns over competitive pressures and cash flow volatility. Investors should weigh cost-cutting progress against macroeconomic headwinds in retail.
McDonald's (MCD) trades at $273.72, down 0.28% on the day, with a neutral technical signal and strong fundamentals including a 31.72% net margin and consistent earnings beats. The company recently unveiled its 'McDonald's NEXT' growth strategy focusing on automation and menu innovation to drive future performance. Revenue growth remains steady, with 2025 revenue at $26.89 billion.
Outlook is positive with a consensus price target of $322.45 offering 17.8% upside, supported by 60% analyst buy ratings. Risks include inflationary pressures on franchisee margins and high long-term debt of $38.42 billion. The stock presents a value opportunity with stable dividends and strategic initiatives aimed at enhancing competitiveness.
Trailing returns across standard periods
Latest headlines on both assets
Kohl's operates 1,165 department stores in 49 states that sell moderately priced private-label and national brand clothing, shoes, accessories, cosmetics, and home furnishings. Most of these stores are in strip centers. Kohl's also operates a large digital sales business. Women's apparel is Kohl's largest category, having generated 27% of its 2021 sales. The retailer, headquartered in Menomonee Falls, Wisconsin, opened its first department store in 1962.
Read more on KSS →McDonald's Corporation franchises and operates fast-food restaurants in the global restaurant industry. The Company's restaurants serves a variety of value-priced menu products in countries around the world.
Read more on MCD →