Kohl's Corporation vs McDonald's Corp — how do they compare? Kohl's Corporation trades at $17.41 (market cap $1.99B), while McDonald's Corp trades at $267.25 (market cap $190.16B). The key difference: McDonald's Corp is far larger — about 95.6× Kohl's Corporation's market cap, and Kohl's Corporation pays the higher dividend (2.85%). Which is the better fit depends on your goals.
| KSS | MCD | |
|---|---|---|
Market Cap | $1.99B | $190.16B |
Sector | Consumer Cyclical | Consumer Cyclical |
52-Week High | $24.71 | $341.06 |
52-Week Low | $10.42 | $264.54 |
Enterprise Value | $8.10B | $243.87B |
Dividend Yield | 2.85% | 2.78% |
Volume | — | 2,230,036 |
Signals from Pluang's Aura AI — not financial advice
Kohl's (KSS) trades at $17.59, up 1.68% on the day, with a bullish technical signal from moving averages. The stock shows deep value metrics with a P/E of 7.27 and P/B of 0.49, while recent earnings beats and a 10% jump in juniors sales (Zacks, 2026-06-30) signal operational improvements. Cash flow turned positive in 2026 projections at $276M, and the company is focusing on proprietary brands and value initiatives to drive traffic.
Outlook: Turnaround efforts under CEO Michael Bender show early progress, but revenue declines persist. Investment case hinges on margin expansion and market share recovery. Risks include intense retail competition and macroeconomic pressure on consumer spending. Analyst consensus is mixed with a $16.75 price target below current levels, suggesting cautious optimism amid execution uncertainty.
McDonald's stock trades at $267.64, down slightly by 0.03% on the day, and is currently in a bearish technical trend according to moving averages. The company reported Q1 2026 earnings that beat expectations with EPS of $2.83 versus $2.74 expected, and revenue growth remains steady, reaching $26.89 billion in 2025. Recent news highlights the launch of the 'McDonald's NEXT' growth strategy focusing on automation and improved customer experience to counter competitive pressures.
The outlook for McDonald's is supported by strong fundamentals including a high net income margin of 31.62% and a consensus analyst price target of $329, implying significant upside. However, risks include inflationary pressures on franchisee margins and high long-term debt of $38.42 billion. Investor sentiment is mixed with a bearish technical signal but optimistic analyst ratings, with 58% recommending buy.
Trailing returns across standard periods
Latest headlines on both assets
Kohl's operates 1,165 department stores in 49 states that sell moderately priced private-label and national brand clothing, shoes, accessories, cosmetics, and home furnishings. Most of these stores are in strip centers. Kohl's also operates a large digital sales business. Women's apparel is Kohl's largest category, having generated 27% of its 2021 sales. The retailer, headquartered in Menomonee Falls, Wisconsin, opened its first department store in 1962.
Read more on KSS →McDonald's Corporation franchises and operates fast-food restaurants in the global restaurant industry. The Company's restaurants serves a variety of value-priced menu products in countries around the world.
Read more on MCD →