Kohl's Corporation vs Southwest Airlines Co — how do they compare? Kohl's Corporation trades at $20.35 (market cap $2.28B), while Southwest Airlines Co trades at $41.66 (market cap $20.23B). The key difference: Southwest Airlines Co is far larger — about 8.9× Kohl's Corporation's market cap, and Kohl's Corporation pays the higher dividend (2.49%). Which is the better fit depends on your goals — on Pluang, investors hold Kohl's Corporation for 48 Days and Southwest Airlines Co for 65 Days on average.
| KSS | LUV | |
|---|---|---|
Market Cap | $2.28B | $20.23B |
Volume | 4,960,280 | 14,560,422 |
Sector | Consumer Cyclical | Industrials |
52-Week High | $24.71 | $54.80 |
52-Week Low | $11.72 | $29.67 |
Typical Hold Time | 48 Days | 65 Days |
Enterprise Value | $7.88B | $23.33B |
Dividend Yield | 2.49% | 1.74% |
Signals from Pluang's Aura AI — not financial advice
Kohl's (KSS) trades at $20.10, down 0.1% with a bullish technical signal despite recent earnings beats. The stock shows attractive valuation metrics with P/E of 8.63 and P/S of 0.15, though revenue has declined from $19.4B in 2022 to $16.2B in 2025. Recent Q2 2026 earnings beat expectations with $1.28 EPS versus $0.58 expected, and the company appointed a new Chief Merchandising Officer in August 2026.
KSS presents a value opportunity with low valuations and improving operational metrics, but faces headwinds from 18 consecutive quarters of declining sales. Analyst consensus is mixed with 30% buy ratings and a $15.50 price target below current levels. The key risk remains consumer spending pressures affecting the retail sector recovery.
Southwest Airlines (LUV) trades at $41.36, down 0.86% today, with mixed technical signals showing bearish moving averages but neutral oscillators. The company reported strong Q2 2026 earnings beat ($0.94 actual vs $0.51 expected) but missed Q1 expectations. Fundamentals show improving revenue growth ($28.1B in 2025 to $30.1B projected for 2026) and net income margin expansion to 2.78%. The stock trades at reasonable valuations with P/E of 25.85 and P/S of 0.72.
LUV presents a compelling turnaround story with commercial transformation driving revenue growth, though near-term headwinds from fuel costs and competitive pressures remain. Analyst consensus targets $49.61 (20% upside) with 42% buy ratings. Key risks include volatile fuel prices, industry competition, and execution of new premium initiatives. The stock offers value potential if transformation delivers projected $2B+ EBIT.
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Latest headlines on both assets
Kohl's operates 1,165 department stores in 49 states that sell moderately priced private-label and national brand clothing, shoes, accessories, cosmetics, and home furnishings. Most of these stores are in strip centers. Kohl's also operates a large digital sales business. Women's apparel is Kohl's largest category, having generated 27% of its 2021 sales. The retailer, headquartered in Menomonee Falls, Wisconsin, opened its first department store in 1962.
Read more on KSS →Southwest Airlines is the largest domestic carrier in the United States, as measured by the number of originating passengers boarded. Southwest operates over 700 aircraft in an all-Boeing 737 fleet. Despite expanding into longer routes and business travel, the airline still specializes in short-haul leisure flights, using a point-to-point network. Southwest operates a low-cost carrier business model.
Read more on LUV →