Compare Kroger Co (KR) vs Wix.Com Ltd (WIX) Price & Performance
Price performance (Past 24H)
Key statistics
Key statistics
Kroger Co vs Wix.Com Ltd — how do they compare? Kroger Co trades at $61.64 (market cap $36.27B), while Wix.Com Ltd trades at $76.56 (market cap $3.11B). The key difference: Kroger Co is far larger — about 11.7× Wix.Com Ltd's market cap, and Kroger Co pays a 2.54% dividend while Wix.Com Ltd pays none. Which is the better fit depends on your goals — on Pluang, investors hold Kroger Co for 108 Days and Wix.Com Ltd for 62 Days on average.
| KR | WIX | |
|---|---|---|
Market Cap | $36.27B | $3.11B |
Volume | 8,301,523 | 809,286 |
Sector | Consumer Staples | Technology |
52-Week High | $75.60 | $145.54 |
52-Week Low | $55.53 | $40.43 |
Typical Hold Time | 108 Days | 62 Days |
Enterprise Value | $57.69B | $4.19B |
Dividend Yield | 2.54% | — |
Aura AI Summary
Signals from Pluang's Aura AI — not financial advice
Aura AI Summary
Signals from Pluang's Aura AI — not financial advice
Kroger (KR) trades at $61.41, up 3.65% with a bullish technical signal and positive analyst sentiment. The stock shows strong fundamentals with $147.12B revenue, 23.11% gross margins, and consistent dividend payments. Recent earnings beat expectations in Q2 2026, while Q1 2026 slightly missed. Technical indicators show the stock trading near pivot point resistance at $62 with solid support at $59-60 levels. The company maintains robust cash flow generation with $5.79B from operations in 2025.
Kroger presents a compelling investment case with attractive valuation (P/S 0.26), strong analyst support (47.72% buy ratings), and $70.62 consensus price target offering 15% upside. Key risks include integration challenges with Giant Eagle acquisition, cost pressures affecting 2026 margins, and competitive threats from Walmart. The stock's digital growth initiatives and retail media expansion provide growth catalysts, though investors should monitor identical sales performance and acquisition integration progress.
Wix.com (WIX) trades at $74.13, up 1.59% with mixed technical signals showing neutral overall but bullish moving averages. The company reported Q2 2026 EPS of $1.39, beating expectations, but faces negative net income margin of -8.19% despite strong revenue growth to $1.99 billion in 2025. Multiple class action lawsuits filed in September 2026 create near-term legal overhang.
Analyst consensus remains positive with 26 buy ratings and $77 price target, but investors face risks from negative cash flow trends, legal challenges, and inconsistent profitability. The stock offers growth potential if Wix can maintain revenue momentum while improving cost controls, but legal proceedings could pressure shares near-term.
Returns comparison
Trailing returns across standard periods
Returns comparison
Trailing returns across standard periods
Investor sentiment on Pluang
What Pluang investors did over the last 30 days
Investor sentiment on Pluang
What Pluang investors did over the last 30 days
About Kroger Co
Kroger is the leading American grocer, with 2,726 supermarkets operating under several banners throughout the country as of the end of fiscal 2021. Around 83% of stores have pharmacies, while nearly 60% also sell fuel. The company also operates roughly 120 fine jewelry stores. Kroger features a leading private-label offering and manufactures around 30% of its own-brand units (and more than 40% of its grocery own-label assortment) itself, in 33 food production plants nationwide. Kroger is a top-two grocer in most of its major markets (as of early 2021, according to company data). Virtually all of Kroger's sales come from the United States.
Read more on KR →About Wix.Com Ltd
Wix.com Ltd is a cloud-based development platform provider for millions of registered users worldwide. The company is engaged in web development and management that provides an easy-to-use powerful cloud-based platform of products through a freemium model. Its core products consist of three web editors: the Wix Editor, intended for users with basic technological skills, Wix ADI, intended for novice users and Corvid, intended for more tech-savvy users. The company's web development technology is built based on HTML5 and offers HTML5 compatible capabilities, web design and layout tools, domain hosting, and other marketing and workflow management applications and services. The geographic segments include North America, Europe, Latin America, Asia and others.
Read more on WIX →
