Compare Kroger Co (KR) vs Victoria's Secret & Co (VSXY) Price & Performance
Price performance (Past 24H)
Key statistics
Key statistics
Kroger Co vs Victoria's Secret & Co — how do they compare? Kroger Co trades at $56.2 (market cap $34.60B), while Victoria's Secret & Co trades at $94 (market cap $7.95B). The key difference: Kroger Co is far larger — about 4.4× Victoria's Secret & Co's market cap, and Kroger Co pays a 2.55% dividend while Victoria's Secret & Co pays none. Which is the better fit depends on your goals.
| KR | VSXY | |
|---|---|---|
Market Cap | $34.60B | $7.95B |
Sector | Consumer Staples | Consumer Cyclical |
52-Week High | $75.60 | $99.97 |
52-Week Low | $55.53 | $21.34 |
Enterprise Value | $54.70B | $10.59B |
Dividend Yield | 2.55% | — |
Aura AI Summary
Signals from Pluang's Aura AI — not financial advice
Aura AI Summary
Signals from Pluang's Aura AI — not financial advice
Kroger (KR) trades at $56.73, down 1.03% with bearish technical signals from moving averages. The company maintains stable revenue around $147B with recent earnings showing mixed results - beating estimates in Q3 and Q4 2025 but missing in Q1 2026. Kroger demonstrates strong cash flow generation with $5.8B from operations in 2025 and pays consistent dividends, while expanding digital services and AI shopping assistance.
Kroger presents a defensive investment opportunity with 2.7% dividend yield and analyst consensus target of $68.63 (21% upside). However, rising debt levels and competitive pressures in grocery retail pose risks. The stock offers value with P/S of 0.25x but trades at premium P/E of 33x, requiring earnings acceleration to justify valuation.
Victoria's Secret (VSXY) trades at $98.54, up 5.37% on the day and near its 52-week high, reflecting strong momentum. Recent earnings beats, including Q1 2026 EPS of $0.60 versus $0.32 expected, and positive cash flow projections for 2026 signal operational improvement. Technical indicators show a bullish trend with support at $95 and resistance at $101, though RSI levels suggest overbought conditions. The company's focus on data-driven marketing and international expansion, particularly in China, supports growth narratives.
The outlook is cautiously optimistic with a buy-rated analyst consensus and a $91 price target, though current valuation metrics like a P/E of 39.26 appear elevated. Risks include competitive pressures in apparel retail and reliance on consumer spending trends. Net cash flow turned positive in 2026 forecasts, but margin volatility remains a watch point for sustained shareholder value.
Returns comparison
Trailing returns across standard periods
Returns comparison
Trailing returns across standard periods
Top news
Latest headlines on both assets
Top news
Latest headlines on both assets
About Kroger Co
Kroger is the leading American grocer, with 2,726 supermarkets operating under several banners throughout the country as of the end of fiscal 2021. Around 83% of stores have pharmacies, while nearly 60% also sell fuel. The company also operates roughly 120 fine jewelry stores. Kroger features a leading private-label offering and manufactures around 30% of its own-brand units (and more than 40% of its grocery own-label assortment) itself, in 33 food production plants nationwide. Kroger is a top-two grocer in most of its major markets (as of early 2021, according to company data). Virtually all of Kroger's sales come from the United States.
Read more on KR →About Victoria's Secret & Co
Victoria's Secret & Co is a specialty retailer of lingerie, pajamas, and beauty products with prestige fragrances and body care. It serves customers at its Lingerie and Beauty stores around the globe and online enabling them to shop the brand anywhere and anytime.
Read more on VSXY →
