Kroger Co vs Unity Software Inc — how do they compare? Kroger Co trades at $57.7 (market cap $35.75B), while Unity Software Inc trades at $30.48 (market cap $13.01B). The key difference: Kroger Co is far larger — about 2.7× Unity Software Inc's market cap, and Kroger Co pays a 2.47% dividend while Unity Software Inc pays none. Which is the better fit depends on your goals.
| KR | U | |
|---|---|---|
Market Cap | $35.75B | $13.01B |
Sector | Consumer Staples | Technology |
52-Week High | $75.60 | $49.47 |
52-Week Low | $55.53 | $17.13 |
Enterprise Value | $55.85B | $13.11B |
Dividend Yield | 2.47% | — |
Signals from Pluang's Aura AI — not financial advice
Kroger (KR) trades at $58.39, down 0.73% on the day, with a bearish technical signal and mixed earnings history. The company maintains stable revenue near $147 billion (2025) and recently announced a $1.65 billion acquisition of Giant Eagle (Reuters, July 1, 2026). Cash flow from operations remains strong at $5.79 billion, though net income margin is thin at 0.71%.
Outlook: KR offers value with low P/S (0.25) and dividend yield, but faces margin pressure and integration risks from acquisitions. Analyst consensus is bullish with a $68.63 price target, though technical weakness and competitive threats warrant caution for near-term volatility.
Unity Software (U) trades at $30.14, up 3.97% in the last session, with a bearish technical signal despite recent momentum. Revenue held at $1.85B in 2025, but net losses narrowed to -$403M, improving margins. Analysts are bullish with a $36.50 consensus target, citing AI-driven advertising potential. Cash flow strengthened with $423M from operations in 2025, though high debt and profitability challenges persist.
The stock offers upside if AI initiatives accelerate revenue growth, but risks include sustained losses and competitive pressure. With 69% buy ratings, Wall Street sees value, yet investors must weigh execution risks against the 21% discount to target.
Trailing returns across standard periods
Latest headlines on both assets
Kroger is the leading American grocer, with 2,726 supermarkets operating under several banners throughout the country as of the end of fiscal 2021. Around 83% of stores have pharmacies, while nearly 60% also sell fuel. The company also operates roughly 120 fine jewelry stores. Kroger features a leading private-label offering and manufactures around 30% of its own-brand units (and more than 40% of its grocery own-label assortment) itself, in 33 food production plants nationwide. Kroger is a top-two grocer in most of its major markets (as of early 2021, according to company data). Virtually all of Kroger's sales come from the United States.
Read more on KR →Unity Software Inc provides a software platform for creating and operating interactive, real-time 3D content. The platform can be used to create, run and monetize interactive, real-time 2D and 3D content for mobile phones, tablets, PCs, consoles, and augmented and virtual reality devices. The business is spread across the United States, Greater China, EMEA, APAC and Other Americas, of which key revenue is derived from the EMEA region. The products are used in the gaming industry, architecture and construction sector, animation industry, and designing sector.
Read more on U →