Kroger Co vs SoundHound AI Inc — how do they compare? Kroger Co trades at $57.72 (market cap $35.75B), while SoundHound AI Inc trades at $6.54 (market cap $2.75B). The key difference: Kroger Co is far larger — about 13× SoundHound AI Inc's market cap, and Kroger Co pays a 2.47% dividend while SoundHound AI Inc pays none. Which is the better fit depends on your goals.
| KR | SOUN | |
|---|---|---|
Market Cap | $35.75B | $2.75B |
Sector | Consumer Staples | Technology |
52-Week High | $75.60 | $21.40 |
52-Week Low | $55.53 | $5.90 |
Enterprise Value | $55.85B | $2.54B |
Dividend Yield | 2.47% | — |
Signals from Pluang's Aura AI — not financial advice
Kroger (KR) trades at $57.78, down 1.77% today, with a bearish technical signal despite recent earnings beats. The stock shows strong fundamentals with a low P/S ratio of 0.25 and improving cash flow, generating $2.08B net cash in 2025. Recent developments include the $1.65B Giant Eagle acquisition expanding Midwest presence and ongoing dividend payments, with analyst consensus pointing to 19% upside to the $68.63 price target.
KR presents a value opportunity with defensive characteristics, trading below analyst targets amid competitive grocery sector pressures. Key risks include margin compression from industry pricing wars and integration challenges from recent acquisitions, while positive catalysts include retail media growth and private label expansion driving long-term shareholder value.
SoundHound AI (SOUN) trades at $6.31, up 0.64% today, but remains down 37% year-to-date. The stock shows a bearish technical trend with neutral oscillators. Fundamentally, revenue grew to $168.92 million in 2025, but net losses widened to -$14.01 million. Recent news highlights its leadership in conversational AI, yet concerns over cash burn persist. Analyst consensus is bullish with a $13.00 price target, indicating significant potential upside from current levels.
Outlook: High growth potential in voice AI markets contrasts with persistent losses and negative cash flow. Investment opportunity lies in market expansion and acquisitions, but risks include execution challenges and sustained cash burn. Investors should weigh the bullish analyst targets against the company's current unprofitability and high valuation multiples.
Trailing returns across standard periods
Latest headlines on both assets
Kroger is the leading American grocer, with 2,726 supermarkets operating under several banners throughout the country as of the end of fiscal 2021. Around 83% of stores have pharmacies, while nearly 60% also sell fuel. The company also operates roughly 120 fine jewelry stores. Kroger features a leading private-label offering and manufactures around 30% of its own-brand units (and more than 40% of its grocery own-label assortment) itself, in 33 food production plants nationwide. Kroger is a top-two grocer in most of its major markets (as of early 2021, according to company data). Virtually all of Kroger's sales come from the United States.
Read more on KR →SoundHound AI, Inc. is a leading innovator in voice artificial intelligence, specializing in conversational intelligence technology. The company develops a platform that allows businesses to add custom voice assistants and natural language processing capabilities to their products and services, ranging from in-car systems and smart speakers to mobile apps and IoT devices. SoundHound's core technology, including its proprietary speech recognition and natural language understanding models, aims to enable fast, accurate, and deeply integrated voice AI experiences across various industries.
Read more on SOUN →