Kroger Co vs Sezzle Inc — how do they compare? Kroger Co trades at $56.34 (market cap $34.46B), while Sezzle Inc trades at $124.23 (market cap $4.32B). The key difference: Kroger Co is far larger — about 8× Sezzle Inc's market cap, and Kroger Co pays a 2.56% dividend while Sezzle Inc pays none. Which is the better fit depends on your goals.
| KR | SEZL | |
|---|---|---|
Market Cap | $34.46B | $4.32B |
Sector | Consumer Staples | Technology |
52-Week High | $75.60 | $188.55 |
52-Week Low | $55.53 | $50.97 |
Enterprise Value | $54.56B | $4.36B |
Dividend Yield | 2.56% | — |
Signals from Pluang's Aura AI — not financial advice
Kroger (KR) trades at $56.48, down 0.44% on the day, with a bearish technical signal driven by moving averages. The company reported mixed Q1 2026 earnings, missing EPS estimates by $0.01, but maintains a strong cash flow position with $2.08B net cash flow in 2025. Recent corporate actions include dividend payments, and news highlights e-commerce leadership changes and product recalls.
The outlook is balanced; analyst consensus is a Buy with a $68.25 price target, implying 21% upside, supported by stable revenue and margin expansion. Risks include competitive pressures, debt increase, and operational challenges from recent recalls. The stock offers value with a low P/S ratio but faces near-term technical headwinds.
SEZL stock trades at $125.81, up 6.62% with strong quarterly earnings beats and raised 2026 guidance. The company demonstrates robust fundamentals with 30.35% net income margin and 88.85% ROE, though technical indicators show bearish momentum with current price near support at $125. Recent institutional buying and positive analyst coverage (50% buy ratings) support the growth narrative despite elevated valuation multiples.
The outlook remains positive given consecutive earnings beats and 35% revenue growth guidance, though the stock faces technical headwinds and premium valuation risks. Execution on AI initiatives and everyday money expansion could drive further upside toward the $158.29 consensus target, but investors should monitor margin pressures and competitive threats in the BNPL space.
Trailing returns across standard periods
Latest headlines on both assets
Kroger is the leading American grocer, with 2,726 supermarkets operating under several banners throughout the country as of the end of fiscal 2021. Around 83% of stores have pharmacies, while nearly 60% also sell fuel. The company also operates roughly 120 fine jewelry stores. Kroger features a leading private-label offering and manufactures around 30% of its own-brand units (and more than 40% of its grocery own-label assortment) itself, in 33 food production plants nationwide. Kroger is a top-two grocer in most of its major markets (as of early 2021, according to company data). Virtually all of Kroger's sales come from the United States.
Read more on KR →Sezzle Inc is a financial technology company that operates a Buy Now, Pay Later (BNPL) payment platform. The company allows consumers to make purchases and split the total cost into four interest-free payments over six weeks, primarily serving the e-commerce retail market. Sezzle focuses on promoting financial empowerment by offering a transparent and responsible payment solution to customers at the point of sale.
Read more on SEZL →