Kroger Co vs Nasdaq100 ETF — how do they compare? Kroger Co trades at $56.01 (market cap $34.46B), while Nasdaq100 ETF trades at $723.97. The key difference: Kroger Co pays a 2.56% dividend while Nasdaq100 ETF pays none, and Nasdaq100 ETF is trading nearer its 52-week high, Kroger Co nearer its low. Which is the better fit depends on your goals.
| KR | QQQ | |
|---|---|---|
Market Cap | $34.46B | — |
Sector | Consumer Staples | — |
52-Week High | $75.60 | $746.16 |
52-Week Low | $55.53 | $558.34 |
Enterprise Value | $54.56B | — |
Dividend Yield | 2.56% | — |
Signals from Pluang's Aura AI — not financial advice
Kroger (KR) trades at $56.09, down 0.69% on the day, with a bearish technical signal from moving averages. The company reported mixed Q1 2026 earnings, missing EPS estimates by $0.01, but beat in the prior two quarters. Revenue for 2025 was $147.12 billion with a net income margin of 0.71%. Recent news includes the appointment of a new Chief eCommerce Officer and expanded prescription delivery services, signaling digital growth initiatives.
The stock presents a valuation gap with a consensus price target of $68.25, implying 22% upside, supported by a 47.7% buy rating from analysts. However, risks include competitive pressures in grocery retail, a high P/E ratio of 32.89, and a projected net income decline in 2026. Positive cash flow trends and dividend payments offer stability, but execution on e-commerce strategy is critical for sustained growth.
QQQ trades at $725.07, up 0.59% with a bullish technical signal from moving averages. The ETF shows strong institutional interest with Ferguson Shapiro increasing its position by 2,685.7%. Technical indicators show mixed signals with RSI suggesting mild overbought conditions while ADX indicates strong trend momentum. The Nasdaq-100 tracker benefits from tech sector strength and AI-driven market leadership.
QQQ's outlook remains positive given tech sector momentum and institutional accumulation. Key risks include concentration in mega-cap tech stocks and potential volatility from Fed policy shifts. The ETF's long-term performance record and current technical setup support continued upside potential, though investors should monitor overbought conditions and sector rotation risks.
Trailing returns across standard periods
Latest headlines on both assets
Kroger is the leading American grocer, with 2,726 supermarkets operating under several banners throughout the country as of the end of fiscal 2021. Around 83% of stores have pharmacies, while nearly 60% also sell fuel. The company also operates roughly 120 fine jewelry stores. Kroger features a leading private-label offering and manufactures around 30% of its own-brand units (and more than 40% of its grocery own-label assortment) itself, in 33 food production plants nationwide. Kroger is a top-two grocer in most of its major markets (as of early 2021, according to company data). Virtually all of Kroger's sales come from the United States.
Read more on KR →The ETF is designed to track the performance of the securities and the stocks in the NASDAQ-100 Index. To maintain the composition and weightings, the advisor adjusts the ETF from time to time to conform to periodic changes in the index target.
Read more on QQQ →