Kroger Co vs NetFlix Inc — how do they compare? Kroger Co trades at $58 (market cap $35.75B), while NetFlix Inc trades at $67.32 (market cap $281.48B). The key difference: NetFlix Inc is far larger — about 7.9× Kroger Co's market cap, and Kroger Co pays a 2.47% dividend while NetFlix Inc pays none. Which is the better fit depends on your goals.
| KR | NFLX | |
|---|---|---|
Market Cap | $35.75B | $281.48B |
Sector | Consumer Staples | Consumer Cyclical |
52-Week High | $75.60 | $126.33 |
52-Week Low | $55.53 | $67.60 |
Enterprise Value | $55.85B | $286.66B |
Dividend Yield | 2.47% | — |
Signals from Pluang's Aura AI — not financial advice
Kroger (KR) trades at $58.39, down 0.73% on the day, with a bearish technical signal and mixed earnings history. The company maintains stable revenue near $147 billion (2025) and recently announced a $1.65 billion acquisition of Giant Eagle (Reuters, July 1, 2026). Cash flow from operations remains strong at $5.79 billion, though net income margin is thin at 0.71%.
Outlook: KR offers value with low P/S (0.25) and dividend yield, but faces margin pressure and integration risks from acquisitions. Analyst consensus is bullish with a $68.63 price target, though technical weakness and competitive threats warrant caution for near-term volatility.
Netflix (NFLX) trades at $67.60, down 1.96% on the day and near its 52-week low, reflecting bearish technical signals despite strong fundamentals. The company reported robust Q2 2026 EPS of $0.80, beating expectations, with revenue growth accelerating to $45.18B in 2025. Analyst consensus remains bullish with a $90.47 price target, but recent news highlights stock weakness amid advertising business expansion and competitive pressures.
Outlook: Long-term growth potential is supported by scalable ad revenue and global content dominance, but near-term risks include market sentiment shifts and execution challenges. Investors face a divergence between strong financial performance and technical bearishness, requiring careful risk assessment amid volatility.
Trailing returns across standard periods
Latest headlines on both assets
Kroger is the leading American grocer, with 2,726 supermarkets operating under several banners throughout the country as of the end of fiscal 2021. Around 83% of stores have pharmacies, while nearly 60% also sell fuel. The company also operates roughly 120 fine jewelry stores. Kroger features a leading private-label offering and manufactures around 30% of its own-brand units (and more than 40% of its grocery own-label assortment) itself, in 33 food production plants nationwide. Kroger is a top-two grocer in most of its major markets (as of early 2021, according to company data). Virtually all of Kroger's sales come from the United States.
Read more on KR →Netflix Inc. is an Internet subscription service for watching television shows and movies. Subscribers can instantly watch unlimited television shows and movies streamed over the Internet to their televisions, computers, and mobile devices and in the United States, subscribers can receive standard definition DVDs and Blu-ray Discs delivered to their homes.
Read more on NFLX →