Kroger Co vs Newegg Commerce Inc — how do they compare? Kroger Co trades at $57.72 (market cap $35.75B), while Newegg Commerce Inc trades at $13.12 (market cap $270.98M). The key difference: Kroger Co is far larger — about 131.9× Newegg Commerce Inc's market cap, and Kroger Co pays a 2.47% dividend while Newegg Commerce Inc pays none. Which is the better fit depends on your goals.
| KR | NEGG | |
|---|---|---|
Market Cap | $35.75B | $270.98M |
Sector | Consumer Staples | Consumer Cyclical |
52-Week High | $75.60 | $128.09 |
52-Week Low | $55.53 | $12.92 |
Enterprise Value | $55.85B | $269.78M |
Dividend Yield | 2.47% | — |
Signals from Pluang's Aura AI — not financial advice
Kroger (KR) trades at $57.78, down 1.77% today, with a bearish technical signal despite recent earnings beats. The stock shows strong fundamentals with a low P/S ratio of 0.25 and improving cash flow, generating $2.08B net cash in 2025. Recent developments include the $1.65B Giant Eagle acquisition expanding Midwest presence and ongoing dividend payments, with analyst consensus pointing to 19% upside to the $68.63 price target.
KR presents a value opportunity with defensive characteristics, trading below analyst targets amid competitive grocery sector pressures. Key risks include margin compression from industry pricing wars and integration challenges from recent acquisitions, while positive catalysts include retail media growth and private label expansion driving long-term shareholder value.
NEGG trades at $13.68, up 5.31% today, but technical indicators signal a bearish trend with strong selling pressure. The company shows improving fundamentals with revenue stabilizing around $1.4B and narrowing losses, though negative operating cash flow remains a concern. Recent product launches and AI shopping initiatives demonstrate innovation efforts amid challenging market conditions.
While NEGG shows operational improvement with reduced losses and positive Q1 2026 earnings beat, persistent negative cash flow and bearish technicals present near-term headwinds. The single analyst maintains a Buy rating, but investors should weigh improving fundamentals against ongoing profitability challenges in the competitive e-commerce sector.
Trailing returns across standard periods
Latest headlines on both assets
Kroger is the leading American grocer, with 2,726 supermarkets operating under several banners throughout the country as of the end of fiscal 2021. Around 83% of stores have pharmacies, while nearly 60% also sell fuel. The company also operates roughly 120 fine jewelry stores. Kroger features a leading private-label offering and manufactures around 30% of its own-brand units (and more than 40% of its grocery own-label assortment) itself, in 33 food production plants nationwide. Kroger is a top-two grocer in most of its major markets (as of early 2021, according to company data). Virtually all of Kroger's sales come from the United States.
Read more on KR →Newegg Commerce Inc is an e-commerce company offering direct sales and an online marketplace platform for IT computer components, consumer electronics, entertainment, smart home and gaming products and provides certain third-party logistics services globally.
Read more on NEGG →