Kroger Co vs Marathon Digital Holdings Inc — how do they compare? Kroger Co trades at $60.87 (market cap $36.27B), while Marathon Digital Holdings Inc trades at $9.67 (market cap $3.83B). The key difference: Kroger Co is far larger — about 9.5× Marathon Digital Holdings Inc's market cap, and Kroger Co pays a 2.54% dividend while Marathon Digital Holdings Inc pays none. Which is the better fit depends on your goals — on Pluang, investors hold Kroger Co for 108 Days and Marathon Digital Holdings Inc for 22 Days on average.
| KR | MARA | |
|---|---|---|
Market Cap | $36.27B | $3.83B |
Volume | 8,301,523 | 47,742,698 |
Sector | Consumer Staples | Financials |
52-Week High | $75.60 | $22.84 |
52-Week Low | $55.53 | $6.73 |
Typical Hold Time | 108 Days | 22 Days |
Enterprise Value | $57.69B | $5.87B |
Dividend Yield | 2.54% | — |
Signals from Pluang's Aura AI — not financial advice
Kroger (KR) trades at $61.64, up 4.03% today, with a bullish technical signal supported by moving averages. The stock shows mixed fundamentals with a low P/S ratio of 0.26 but elevated P/E of 33.19, while recent earnings beat expectations in two of the last three quarters. Analyst consensus is moderately bullish with a $70.62 price target, representing 14.6% upside potential from current levels.
Kroger offers value through its low valuation multiples and consistent dividends, but faces headwinds from competitive pressures and integration risks from pending acquisitions. The company's digital growth initiatives and retail media expansion provide growth catalysts, though margin compression remains a concern amid rising costs and softer sales guidance for fiscal 2026.
Marathon Digital Holdings (MARA) trades at $9.65, down 6.85% in the last session, reflecting ongoing volatility. The stock shows mixed signals with bearish technical indicators but positive analyst sentiment. Recent earnings have consistently missed expectations, with Q2 2026 EPS of -$1.60 versus expected $0.17. Despite negative profitability metrics, the company maintains strong analyst coverage with a consensus price target of $13.25, suggesting 37% upside potential from current levels.
MARA presents a high-risk opportunity with significant divergence between fundamental performance and market expectations. While valuation ratios appear attractive (P/E 3.37, EV/EBITDA 3.31), persistent negative earnings and cash flow challenges create substantial execution risk. The stock's performance remains heavily dependent on broader market sentiment and the company's ability to improve operational efficiency amid competitive pressures.
Trailing returns across standard periods
What Pluang investors did over the last 30 days
Kroger is the leading American grocer, with 2,726 supermarkets operating under several banners throughout the country as of the end of fiscal 2021. Around 83% of stores have pharmacies, while nearly 60% also sell fuel. The company also operates roughly 120 fine jewelry stores. Kroger features a leading private-label offering and manufactures around 30% of its own-brand units (and more than 40% of its grocery own-label assortment) itself, in 33 food production plants nationwide. Kroger is a top-two grocer in most of its major markets (as of early 2021, according to company data). Virtually all of Kroger's sales come from the United States.
Read more on KR →Marathon Digital Holdings, Inc. is one of the largest publicly traded Bitcoin mining companies in North America. The company focuses on building and operating large-scale, cost-efficient Bitcoin mining facilities. Marathon's strategy centers on increasing its mining hash rate and using sustainable energy sources to expand its Bitcoin production. The company's performance is closely tied to the price of Bitcoin and the overall health of the digital asset mining industry.
Read more on MARA →