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Compare ProShares UltraShort Bloomberg Natural Gas ETF (KOLD) vs Wayfair Inc (W) Price & Performance

ProShares UltraShort Bloomberg Natural Gas ETFTrade
Wayfair IncTrade

Price performance (Past 24H)

Key statistics

ProShares UltraShort Bloomberg Natural Gas ETF vs Wayfair Inc — how do they compare? ProShares UltraShort Bloomberg Natural Gas ETF trades at $28.28, while Wayfair Inc trades at $88.07 (market cap $11.58B). Which is the better fit depends on your goals.

KOLDW
Sector
Leveraged / InverseConsumer Cyclical
52-Week High
$49.39$119.05
52-Week Low
$13.58$56.42
Market Cap
$11.58B
Enterprise Value
$14.16B

Aura AI Summary

Signals from Pluang's Aura AI — not financial advice

ProShares UltraShort Bloomberg Natural Gas ETF

KOLD trades at $28.25, up 4.01% today, with a bullish technical signal from moving averages and strong trend strength indicated by ADX. Recent news highlights natural gas market volatility driven by weather forecasts and storage reports, with the ETF positioned as a tactical trading tool amid price swings around $3/MMBtu (Seeking Alpha, 2026-06-08).

The outlook remains tied to natural gas price movements, with opportunities for short-term gains from volatility but risks from weather-dependent demand shifts and production levels. Investors face commodity price exposure and leverage risks inherent in inverse ETFs.

Wayfair Inc

Wayfair (W) trades at $87.76, down 1.74% on the day, with a neutral technical signal and mixed earnings history. The company reported revenue of $12.46 billion in 2025 but a net loss of $313 million, reflecting a -2.41% net margin. Positive cash flow from operations of $534 million supports ongoing investments in logistics and new physical stores, as highlighted in recent Bloomberg coverage. Analyst consensus is a Moderate Buy with a $93.58 price target, suggesting modest upside from current levels.

The outlook balances growth initiatives like store expansion and AI integration against persistent profitability challenges. Key risks include high debt-to-asset ratio of 95.11% and competitive e-commerce pressures. Near-term catalyst is the Q2 2026 earnings report on August 4, 2026, where beating the $0.93 EPS expectation could drive momentum. Investors should weigh analyst optimism against fundamental headwinds in the housing market.

Returns comparison

Trailing returns across standard periods

Top news

Latest headlines on both assets

About ProShares UltraShort Bloomberg Natural Gas ETF

KOLD is an inverse leveraged ETF that seeks to provide two times (2x) the inverse daily performance of the Bloomberg Natural Gas Subindex. It is designed for investors looking to profit from falling natural gas prices.

Read more on KOLD

About Wayfair Inc

Wayfair is a global leader in home goods, operating a massive digital marketplace that connects millions of consumers with thousands of suppliers. It utilizes an asset-light, inventory-light model combined with a proprietary logistics network (CastleGate) and an accelerating brick-and-mortar presence to deliver an end-to-end shopping experience for everything from decor to full home renovations.

Read more on W