Compare ProShares UltraShort Bloomberg Natural Gas ETF (KOLD) vs Trade Desk Inc (TTD) Price & Performance
Price performance (Past 24H)
Key statistics
Key statistics
ProShares UltraShort Bloomberg Natural Gas ETF vs Trade Desk Inc — how do they compare? ProShares UltraShort Bloomberg Natural Gas ETF trades at $24.75 (market cap $141.25M), while Trade Desk Inc trades at $12.08 (market cap $5.83B). The key difference: Trade Desk Inc is far larger — about 41.3× ProShares UltraShort Bloomberg Natural Gas ETF's market cap, and ProShares UltraShort Bloomberg Natural Gas ETF is trading nearer its 52-week high, Trade Desk Inc nearer its low. Which is the better fit depends on your goals — on Pluang, investors hold ProShares UltraShort Bloomberg Natural Gas ETF for 10 Days and Trade Desk Inc for 72 Days on average.
| KOLD | TTD | |
|---|---|---|
Market Cap | $141.25M | $5.83B |
Volume | 5,492,367 | 15,864,392 |
Sector | Leveraged / Inverse | Media |
52-Week High | $49.39 | $54.13 |
52-Week Low | $13.58 | $11.92 |
Typical Hold Time | 10 Days | 72 Days |
Enterprise Value | — | $4.78B |
Aura AI Summary
Signals from Pluang's Aura AI — not financial advice
Aura AI Summary
Signals from Pluang's Aura AI — not financial advice
KOLD is trading at $25.68, up 3.38% today, but faces bearish technical signals with 15 sell indicators versus 2 buy signals. The stock shows neutral momentum oscillators while moving averages signal strong bearish pressure. Recent news highlights natural gas market volatility with record production levels and geopolitical tensions affecting energy commodities. Support levels at $23-25 provide near-term downside protection.
The bearish technical setup and natural gas market headwinds suggest cautious near-term outlook. Investment opportunity exists if the stock holds above key support levels amid energy market volatility. Primary risks include sustained natural gas price pressure and production oversupply concerns that could impact energy sector performance.
The Trade Desk (TTD) trades at $12.34, up 2.07% today but down significantly from recent highs, with a bearish technical signal. The company reported strong 2025 revenue of $2.9B and net income of $443M, though 2026 guidance suggests slowing growth. Recent news highlights competitive pressures from Amazon and Alphabet, while analyst consensus remains mixed with a $14.72 price target.
Outlook is cautious due to slowing revenue growth and intense competition, offset by strong profitability margins and market leadership in programmatic advertising. Key risks include market share erosion and execution challenges, but current valuation metrics appear attractive for long-term investors willing to withstand near-term volatility.
Returns comparison
Trailing returns across standard periods
Returns comparison
Trailing returns across standard periods
Investor sentiment on Pluang
What Pluang investors did over the last 30 days
Investor sentiment on Pluang
What Pluang investors did over the last 30 days
Top news
Latest headlines on both assets
Top news
Latest headlines on both assets
About ProShares UltraShort Bloomberg Natural Gas ETF
KOLD is an inverse leveraged ETF that seeks to provide two times (2x) the inverse daily performance of the Bloomberg Natural Gas Subindex. It is designed for investors looking to profit from falling natural gas prices.
Read more on KOLD →About Trade Desk Inc
The Trade Desk Inc is engaged in providing a technology platform for ad buyers. Through its cloud-based platform ad buyers can create, manage, and optimize data-driven digital advertising campaigns across ad formats and channels, including display, video, audio, in-app, native and social, on a multitude of devices. Its products include Data Management Platform, Cross-Device Targeting, Video Advertising, Mobile Advertising, and others.
Read more on TTD →
