The Coca-Cola Co K vs Upstart Holdings Inc — how do they compare? The Coca-Cola Co K trades at $81.95 (market cap $353.32B), while Upstart Holdings Inc trades at $29.49 (market cap $2.76B). The key difference: The Coca-Cola Co K is far larger — about 128× Upstart Holdings Inc's market cap, and The Coca-Cola Co K pays a 2.58% dividend while Upstart Holdings Inc pays none. Which is the better fit depends on your goals.
| KO | UPST | |
|---|---|---|
Market Cap | $353.32B | $2.76B |
Volume | 14,630,257 | — |
Sector | Consumer Staples | Financials |
52-Week High | $84.92 | $84.13 |
52-Week Low | $65.67 | $24.22 |
Enterprise Value | $383.39B | — |
Dividend Yield | 2.58% | — |
Signals from Pluang's Aura AI — not financial advice
Coca-Cola (KO) trades at $81.74, up 0.22% today, with a bearish technical signal but strong fundamentals including 27.8% net margin and consistent earnings beats. The stock shows robust profitability with ROE at 45.8% and positive cash flow trends, supported by a $0.53 quarterly dividend. Recent news highlights institutional buying and stable demand ahead of Q2 2026 earnings.
Outlook remains positive with a $90.67 consensus price target implying 11% upside, though risks include regional demand divergence and high debt. Analyst sentiment is bullish (60% Buy), but technical resistance near $83 may limit near-term gains. Long-term investors may find value in KO's dividend stability and brand strength.
Upstart Holdings trades at $28.68, down 2.81% on the day, with a bearish technical signal but oversold RSI levels. The company reported a net income of $53.60M in 2025, a significant improvement from prior losses, though recent Q1 2026 earnings missed expectations. Revenue growth to $1.02B in 2025 and expanding AI lending platform into auto and home loans highlight operational progress.
The stock presents a recovery opportunity with analyst consensus target of $42.00, but faces risks from volatile earnings, high debt levels, and margin pressure. Investor sentiment is mixed amid ongoing execution challenges in a competitive fintech landscape.
Trailing returns across standard periods
Latest headlines on both assets
The Coca-Cola Company manufactures, markets, and distributes soft drink concentrates and syrups. The Company also distributes and markets juice and juice-drink products. Coca-Cola distributes its products to retailers and wholesalers in the United States and internationally.
Read more on KO →Upstart Holdings Inc provides credit services. The company provides a proprietary, cloud-based, artificial intelligence lending platform. The platform aggregates consumer demand for loans and connects it to the network of Upstart AI-enabled bank partners. The revenue of the company is primarily comprised of fees paid by banks.
Read more on UPST →