The Coca-Cola Co K vs Upstart Holdings Inc — how do they compare? The Coca-Cola Co K trades at $88.05 (market cap $377.63B), while Upstart Holdings Inc trades at $24.1 (market cap $2.35B). The key difference: The Coca-Cola Co K is far larger — about 160.7× Upstart Holdings Inc's market cap, and The Coca-Cola Co K pays a 2.42% dividend while Upstart Holdings Inc pays none. Which is the better fit depends on your goals — on Pluang, investors hold The Coca-Cola Co K for 154 Days and Upstart Holdings Inc for 39 Days on average.
| KO | UPST | |
|---|---|---|
Market Cap | $377.63B | $2.35B |
Volume | 14,894,568 | 4,203,337 |
Sector | Consumer Staples | Financials |
52-Week High | $91.99 | $52.74 |
52-Week Low | $66.80 | $22.81 |
Typical Hold Time | 154 Days | 39 Days |
Enterprise Value | $404.81B | $3.88B |
Dividend Yield | 2.42% | — |
Signals from Pluang's Aura AI — not financial advice
Coca-Cola (KO) trades at $87.77, up 2.27% today, with a bullish technical signal from moving averages and a strong fundamental profile. Recent quarterly earnings have consistently beaten expectations, with Q2 2026 EPS of $0.97 surpassing the $0.92 estimate. Revenue reached $47.94B in 2025, with net income margin improving to 28.56%. The company maintains a robust balance sheet with $14.57B in cash and a 64-year dividend growth streak, supported by steady cash flow from operations.
The outlook remains positive, supported by analyst consensus with a $95.75 price target and 60% buy ratings. Key opportunities include stable global demand and brand strength, while risks involve regional volume divergence and high valuation multiples. Long-term investors may find value in its defensive qualities and dividend reliability, though near-term volatility could persist amid macroeconomic uncertainties.
Upstart Holdings trades at $24.19, up 0.71% with bearish technical signals despite recent partnership expansions. The company achieved profitability in 2025 with $1.02B revenue and $53.6M net income, though recent quarters show earnings misses. Valuation ratios remain elevated with P/E of 46.52 and P/S of 2.1, while analyst consensus targets $39.50 with mixed sentiment.
The stock faces near-term pressure from technical weakness and earnings volatility, but long-term potential exists through AI-driven lending expansion and new auto/HELOC partnerships. Key risks include credit market sensitivity, rising debt levels, and competitive fintech landscape. Current price near recent lows presents opportunity for patient investors despite operational cash flow challenges.
Trailing returns across standard periods
What Pluang investors did over the last 30 days
Latest headlines on both assets
The Coca-Cola Company manufactures, markets, and distributes soft drink concentrates and syrups. The Company also distributes and markets juice and juice-drink products. Coca-Cola distributes its products to retailers and wholesalers in the United States and internationally.
Read more on KO →Upstart Holdings Inc provides credit services. The company provides a proprietary, cloud-based, artificial intelligence lending platform. The platform aggregates consumer demand for loans and connects it to the network of Upstart AI-enabled bank partners. The revenue of the company is primarily comprised of fees paid by banks.
Read more on UPST →