The Coca-Cola Co K vs Upstart Holdings Inc — how do they compare? The Coca-Cola Co K trades at $86.02 (market cap $372.08B), while Upstart Holdings Inc trades at $30.13 (market cap $2.91B). The key difference: The Coca-Cola Co K is far larger — about 127.9× Upstart Holdings Inc's market cap, and The Coca-Cola Co K pays a 2.45% dividend while Upstart Holdings Inc pays none. Which is the better fit depends on your goals.
| KO | UPST | |
|---|---|---|
Market Cap | $372.08B | $2.91B |
Volume | 14,630,257 | — |
Sector | Consumer Staples | Financials |
52-Week High | $89.08 | $73.76 |
52-Week Low | $65.67 | $24.22 |
Enterprise Value | $399.26B | — |
Dividend Yield | 2.45% | — |
Signals from Pluang's Aura AI — not financial advice
Coca-Cola (KO) trades at $86.87, down 0.21% today, with a bullish technical signal supported by moving averages and RSI near 69. The company reported strong earnings beats in recent quarters, with Q2 2026 EPS of $0.97 exceeding expectations, and maintains robust profitability with a 28.56% net margin. Recent news highlights institutional buying and stable demand trends ahead of Q3 earnings.
KO offers a solid dividend history with 64 consecutive years of increases, but faces risks from regional demand divergence and high debt. Analysts are bullish with a $95.83 price target, implying 10% upside, though valuation multiples like P/E of 25.97 suggest premium pricing relative to peers.
Upstart Holdings trades at $30.21, down 2.83% on the day, with a bullish technical signal supported by moving averages despite recent earnings misses. The company achieved a significant turnaround with $53.6M net income in 2025 after years of losses, driven by 42% revenue growth in Q2 2026. Analyst consensus remains positive with a $47.20 price target, though debt levels have risen to 61.48% of assets.
The outlook balances strong AI-driven loan growth against execution risks and high valuation. Near-term catalysts include the upcoming bank launch and sustained origination growth, while macroeconomic sensitivity and competitive pressures present ongoing challenges for the lending platform.
Trailing returns across standard periods
Latest headlines on both assets
The Coca-Cola Company manufactures, markets, and distributes soft drink concentrates and syrups. The Company also distributes and markets juice and juice-drink products. Coca-Cola distributes its products to retailers and wholesalers in the United States and internationally.
Read more on KO →Upstart Holdings Inc provides credit services. The company provides a proprietary, cloud-based, artificial intelligence lending platform. The platform aggregates consumer demand for loans and connects it to the network of Upstart AI-enabled bank partners. The revenue of the company is primarily comprised of fees paid by banks.
Read more on UPST →