The Coca-Cola Co K vs Trade Desk Inc — how do they compare? The Coca-Cola Co K trades at $81.49 (market cap $350.91B), while Trade Desk Inc trades at $18.65 (market cap $8.74B). The key difference: The Coca-Cola Co K is far larger — about 40.1× Trade Desk Inc's market cap, and The Coca-Cola Co K pays a 2.6% dividend while Trade Desk Inc pays none. Which is the better fit depends on your goals.
| KO | TTD | |
|---|---|---|
Market Cap | $350.91B | $8.74B |
Volume | 14,630,257 | — |
Sector | Consumer Staples | Technology |
52-Week High | $84.92 | $89.76 |
52-Week Low | $65.67 | $17.33 |
Enterprise Value | $380.98B | $7.76B |
Dividend Yield | 2.6% | — |
Signals from Pluang's Aura AI — not financial advice
Coca-Cola (KO) trades at $81.56, down 3.96% on the day, amid a broader market pullback. The stock maintains a bullish technical signal with strong moving average support, while recent quarterly earnings have consistently beaten expectations. The company demonstrates robust fundamentals with a 27.8% net income margin and 45.8% ROE, supported by stable revenue growth and strong cash generation. Recent news highlights institutional accumulation and Coca-Cola's prominent marketing activities, including the FIFA World Cup 2026 Trophy Tour.
The outlook remains positive with a consensus price target of $90.67, representing 11.2% upside potential. Investment opportunities include consistent dividend growth (64 consecutive years of increases), strong profitability metrics, and analyst confidence. Key risks involve elevated valuation multiples (P/E of 25.65), regional demand divergence in Asia, and high debt levels ($42.38B long-term debt) that could pressure financial flexibility during economic downturns.
The Trade Desk (TTD) stock is currently trading at $18.59, down 2.77% on the day, reflecting a significant decline year-to-date. The technical outlook is bearish, while the company maintains strong fundamentals with robust revenue growth, a high gross profit margin of 77.83%, and consistent profitability. Recent news highlights executive appointments and strategic data partnerships, but sentiment is mixed due to slowing growth expectations and competitive pressures in the ad-tech sector.
The outlook is bifurcated: the stock appears fundamentally undervalued with a P/E of 21.13 and strong cash generation, presenting a potential opportunity. However, near-term risks are elevated from bearish technical signals, decelerating revenue growth guidance, and market share competition, requiring careful consideration of the growth trajectory against the current valuation.
Trailing returns across standard periods
Latest headlines on both assets
The Coca-Cola Company manufactures, markets, and distributes soft drink concentrates and syrups. The Company also distributes and markets juice and juice-drink products. Coca-Cola distributes its products to retailers and wholesalers in the United States and internationally.
Read more on KO →The Trade Desk Inc is engaged in providing a technology platform for ad buyers. Through its cloud-based platform ad buyers can create, manage, and optimize data-driven digital advertising campaigns across ad formats and channels, including display, video, audio, in-app, native and social, on a multitude of devices. Its products include Data Management Platform, Cross-Device Targeting, Video Advertising, Mobile Advertising, and others.
Read more on TTD →