The Coca-Cola Co K vs New York Times Co — how do they compare? The Coca-Cola Co K trades at $82.04 (market cap $353.32B), while New York Times Co trades at $75.56 (market cap $12.29B). The key difference: The Coca-Cola Co K is far larger — about 28.7× New York Times Co's market cap, and The Coca-Cola Co K pays the higher dividend (2.58%). Which is the better fit depends on your goals.
| KO | NYT | |
|---|---|---|
Market Cap | $353.32B | $12.29B |
Volume | 14,630,257 | — |
Sector | Consumer Staples | Media |
52-Week High | $84.92 | $85.86 |
52-Week Low | $65.67 | $51.43 |
Enterprise Value | $383.39B | $11.68B |
Dividend Yield | 2.58% | 1.21% |
Signals from Pluang's Aura AI — not financial advice
Coca-Cola (KO) trades at $81.97, up 0.5% today, with a bullish analyst consensus and strong fundamentals. The stock shows consistent earnings beats, with Q1 2026 EPS of $0.86 beating expectations, and robust profitability metrics including a 27.8% net income margin. Technical indicators are mixed, with moving averages bullish but oscillators neutral. Recent news highlights institutional buying and stable demand trends, though regional divergences exist.
The outlook remains positive with a consensus price target of $90.67, offering ~11% upside. Risks include macroeconomic headwinds and competitive pressures, but the company's dividend history and strong cash flow support long-term stability. Earnings growth and institutional confidence are key catalysts for further appreciation.
The New York Times Company (NYSE: NYT) trades at $74.69, down 1.63% on the day, with a bullish technical signal from moving averages and recent earnings beats. Revenue grew to $2.82 billion in 2025, with net income margin expanding to 12.17%. The stock is supported by strong cash flow from operations of $584 million and a consensus analyst price target of $78.00. Recent news includes the company's motion to quash subpoenas related to reporting on Air Force One, highlighting ongoing legal and press freedom challenges.
Outlook remains positive with consistent earnings growth and a defensive profile amid geopolitical tensions, but risks include regulatory pressures and competitive threats to digital subscriptions. The stock offers a dividend yield with the next payment scheduled for July 23, 2026. Institutional sentiment is mixed with a majority hold rating, suggesting cautious optimism for near-term appreciation toward the price target.
Trailing returns across standard periods
Latest headlines on both assets
The Coca-Cola Company manufactures, markets, and distributes soft drink concentrates and syrups. The Company also distributes and markets juice and juice-drink products. Coca-Cola distributes its products to retailers and wholesalers in the United States and internationally.
Read more on KO →New York Times Co is an American media company known for publishing its flagship newspaper, The New York Times. The company also operates the International New York Times newspaper, as well as digital properties such as nytimes and various smartphone applications. Circulation of The New York Times is the source of revenue for the company, followed by print and digital advertising and its paid digital-only subscription to The New York Times. The company has a daily print circulation of over 500,000 and 1,000,000 on Sundays. The source of growth for The New York Times is its digital subscription service, which has over 1,000,000 paid users.
Read more on NYT →