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Compare The Coca-Cola Co K (KO) vs Southwest Airlines Co (LUV) Price & Performance

The Coca-Cola Co KTrade
Southwest Airlines CoTrade

Price performance (Past 24H)

Key statistics

The Coca-Cola Co K vs Southwest Airlines Co — how do they compare? The Coca-Cola Co K trades at $88.37 (market cap $377.63B), while Southwest Airlines Co trades at $41.44 (market cap $20.23B). The key difference: The Coca-Cola Co K is far larger — about 18.7× Southwest Airlines Co's market cap, and The Coca-Cola Co K pays the higher dividend (2.42%). Which is the better fit depends on your goals — on Pluang, investors hold The Coca-Cola Co K for 154 Days and Southwest Airlines Co for 65 Days on average.

KOLUV
Market Cap
$377.63B$20.23B
Volume
14,894,56814,560,422
Sector
Consumer StaplesIndustrials
52-Week High
$91.99$54.80
52-Week Low
$66.37$29.67
Typical Hold Time
154 Days65 Days
Enterprise Value
$404.81B$23.33B
Dividend Yield
2.42%1.74%

Aura AI Summary

Signals from Pluang's Aura AI — not financial advice

The Coca-Cola Co K

Coca-Cola (KO) trades at $87.97, up 2.51% today, with a bullish technical outlook supported by moving averages and recent earnings beats. The company reported strong profitability with a 28.56% net income margin and a 44.23% ROE for 2025. Analyst consensus is a Buy with a $95.75 price target, and institutional buying activity is evident in recent news. The stock is positioned near key resistance at $88, with support at $87.

The outlook for KO is positive, driven by consistent earnings performance and a strong dividend history, but risks include high valuation multiples and regional demand volatility. The stock offers stability with growth potential, though investors should monitor debt levels and competitive pressures in the beverage industry.

Southwest Airlines Co

Southwest Airlines (LUV) trades at $41.15, down 1.37% on the day, amid a bearish technical signal despite recent earnings beats. The stock shows mixed fundamentals with a P/E of 25.85 and net income margin of 2.78%, while cash flow trends indicate a projected recovery in 2026. Recent news highlights the company's commercial transformation initiatives, including new fare structures and lounge plans, aiming to boost profitability.

Outlook remains cautiously optimistic with a consensus price target of $49.61, suggesting upside potential, though risks include volatile fuel costs and competitive pressures. The stock's valuation appears reasonable relative to sales, but investors should weigh near-term operational headwinds against long-term strategic gains.

Returns comparison

Trailing returns across standard periods

Investor sentiment on Pluang

What Pluang investors did over the last 30 days

KO
17% Buy83% Sell
Avg holding period · 154 Days
LUV
0% Buy100% Sell
Avg holding period · 65 Days

Top news

Latest headlines on both assets

About The Coca-Cola Co K

The Coca-Cola Company manufactures, markets, and distributes soft drink concentrates and syrups. The Company also distributes and markets juice and juice-drink products. Coca-Cola distributes its products to retailers and wholesalers in the United States and internationally.

Read more on KO →

About Southwest Airlines Co

Southwest Airlines is the largest domestic carrier in the United States, as measured by the number of originating passengers boarded. Southwest operates over 700 aircraft in an all-Boeing 737 fleet. Despite expanding into longer routes and business travel, the airline still specializes in short-haul leisure flights, using a point-to-point network. Southwest operates a low-cost carrier business model.

Read more on LUV →