CarMax, Inc vs Rocket Companies Inc. Class A Common Stock — how do they compare? CarMax, Inc trades at $50.24 (market cap $7.21B), while Rocket Companies Inc. Class A Common Stock trades at $10.66 (market cap $30.67B). The key difference: Rocket Companies Inc. Class A Common Stock is far larger — about 4.3× CarMax, Inc's market cap, and CarMax, Inc is trading nearer its 52-week high, Rocket Companies Inc. Class A Common Stock nearer its low. Which is the better fit depends on your goals — on Pluang, investors hold CarMax, Inc for 49 Days and Rocket Companies Inc. Class A Common Stock for 0 Days on average.
| KMX | RKT | |
|---|---|---|
Market Cap | $7.21B | $30.67B |
Volume | 3,127,971 | 41,104,143 |
Sector | Consumer Cyclical | Financials |
52-Week High | $64.22 | $23.44 |
52-Week Low | $30.88 | $10.53 |
Typical Hold Time | 49 Days | 0 Days |
Enterprise Value | $24.91B | $60.66B |
Signals from Pluang's Aura AI — not financial advice
CarMax (KMX) trades at $49.83, down 1.7% on the day, with a bearish technical outlook despite recent earnings beats. The company reported strong Q2 2027 results with EPS of $1.16 beating expectations by 58%, driven by 19.5% revenue growth to $7.9 billion. Valuation metrics show attractive P/S of 0.26x but elevated P/E of 23.97x. Net income margin remains thin at 1.06%, though improving from previous quarters. The stock faces technical resistance at $51-$53 levels with RSI indicating potential oversold conditions.
KMX presents a mixed investment case with strong operational turnaround momentum but significant debt burden and margin pressures. The consensus price target of $60.63 offers 22% upside potential, though analyst sentiment is cautious with 62% hold ratings. Key risks include high leverage (debt-to-assets of 68.16%), cyclical auto market exposure, and execution of the 'Shift into GEAR' strategy. Near-term catalysts include the November strategic update webcast and continued earnings momentum.
Rocket Companies (RKT) trades at $10.83, down 0.37% on the day, with a neutral technical signal and mixed earnings history. The stock is near its 52-week low amid a challenging mortgage market. Recent financials show a net loss of $68 million in 2025 but project a return to profitability in 2026. Analyst consensus is a 'Buy' with a $16.88 price target, though sentiment is tempered by high interest rates and housing market pressures.
Outlook: RKT offers potential upside from current depressed levels if mortgage demand recovers, but faces significant headwinds from persistent high rates and weak housing activity. Risks include competitive pressures and regulatory scrutiny, while opportunities lie in market share gains and cost management improvements. Investors should weigh the cyclical recovery potential against near-term macroeconomic challenges.
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CarMax sells, finances, and services used and new cars through a chain of over 230 used retail stores. It was formed in 1993 as a unit of Circuit City and spun off into an independent company in late 2002. Used-vehicle sales typically account for about 83% of revenue and wholesale about 13%, with the remaining portion composed of extended service plans and repair. In fiscal 2022, the company retailed and wholesaled 924,338 and 706,212 used vehicles, respectively. CarMax is the largest used-vehicle retailer in the U.S. but still estimates that it has only about 4% U.S. market share of vehicles 0-10 years old in 2021. It seeks over 5% share by the end of calendar 2025 and revenue between $33 billion to $45 billion by fiscal 2026. CarMax is based in Richmond, Virginia.
Read more on KMX →Rocket Companies, Inc. operates a homeownership platform spanning mortgage origination and servicing, real estate, title and closing, and personal finance, with flagship brands including Rocket Mortgage, Rocket Close, Rocket Money, Rocket Loans, and Redfin.
Read more on RKT →