Compare CarMax, Inc (KMX) vs ServiceNow Inc (NOW) Price & Performance
Price performance (Past 24H)
Key statistics
Key statistics
CarMax, Inc vs ServiceNow Inc — how do they compare? CarMax, Inc trades at $56.41 (market cap $7.93B), while ServiceNow Inc trades at $101.77 (market cap $107.98B). The key difference: ServiceNow Inc is far larger — about 13.6× CarMax, Inc's market cap, and CarMax, Inc is trading nearer its 52-week high, ServiceNow Inc nearer its low. Which is the better fit depends on your goals.
| KMX | NOW | |
|---|---|---|
Market Cap | $7.93B | $107.98B |
Sector | Consumer Cyclical | Technology |
52-Week High | $63.53 | $199.24 |
52-Week Low | $30.88 | $83.00 |
Enterprise Value | $26.44B | $105.23B |
Aura AI Summary
Signals from Pluang's Aura AI — not financial advice
Aura AI Summary
Signals from Pluang's Aura AI — not financial advice
CarMax (KMX) trades at $55.89, down 2.51% on the day, with a bullish technical signal from moving averages but a neutral stance from oscillators. The company reported mixed earnings, with a Q2 2025 miss but subsequent beats in Q3 2025 and Q1 2026. Revenue has trended down from $31.9B in 2022 to $26.35B in 2025, though net income margin improved slightly to 1.89%. Recent news highlights a strategic turnaround under new CEO Keith Barr, with insider buying and positive analyst updates despite an ongoing legal investigation.
The outlook for KMX hinges on successful execution of its four-pillar strategy to boost volume and efficiency, offering potential upside if targets are met. However, high debt levels, margin pressure, and legal scrutiny pose significant risks. Analyst consensus is cautious with a hold-heavy rating and a price target of $48.91 below the current price, indicating skepticism about near-term growth.
ServiceNow (NOW) trades at $104.70, up 1.41% today, with a bearish technical signal despite strong fundamentals. Revenue grew to $13.28B in 2025, with net income of $1.75B and robust cash flow from operations of $5.44B. Recent news highlights AI-driven growth opportunities, including partnerships and positive analyst coverage, though the stock faces near-term resistance.
Outlook remains positive with an 85.51% analyst buy rating and a $135.18 consensus price target, implying significant upside. Risks include high valuation multiples (P/E 61.45) and competitive pressures in enterprise software. Earnings momentum is key, with Q2 2026 results critical after a recent miss.
Returns comparison
Trailing returns across standard periods
Returns comparison
Trailing returns across standard periods
Top news
Latest headlines on both assets
Top news
Latest headlines on both assets
About CarMax, Inc
CarMax sells, finances, and services used and new cars through a chain of over 230 used retail stores. It was formed in 1993 as a unit of Circuit City and spun off into an independent company in late 2002. Used-vehicle sales typically account for about 83% of revenue and wholesale about 13%, with the remaining portion composed of extended service plans and repair. In fiscal 2022, the company retailed and wholesaled 924,338 and 706,212 used vehicles, respectively. CarMax is the largest used-vehicle retailer in the U.S. but still estimates that it has only about 4% U.S. market share of vehicles 0-10 years old in 2021. It seeks over 5% share by the end of calendar 2025 and revenue between $33 billion to $45 billion by fiscal 2026. CarMax is based in Richmond, Virginia.
Read more on KMX →About ServiceNow Inc
ServiceNow Inc provides software solutions to structure and automate various business processes via a SaaS delivery model. The company primarily focuses on the IT function for enterprise customers. ServiceNow began with IT service management (ITSM), expanded within the IT function, and more recently directed its workflow automation logic to functional areas beyond IT, notably customer service, HR service delivery, and security operations. ServiceNow also offers an application development platform as a service (PaaS).
Read more on NOW →
