CarMax, Inc vs The Coca-Cola Co K — how do they compare? CarMax, Inc trades at $52.61 (market cap $7.64B), while The Coca-Cola Co K trades at $88.05 (market cap $377.63B). The key difference: The Coca-Cola Co K is far larger — about 49.4× CarMax, Inc's market cap, and The Coca-Cola Co K pays a 2.42% dividend while CarMax, Inc pays none. Which is the better fit depends on your goals — on Pluang, investors hold CarMax, Inc for 49 Days and The Coca-Cola Co K for 154 Days on average.
| KMX | KO | |
|---|---|---|
Market Cap | $7.64B | $377.63B |
Volume | 3,610,116 | 14,894,568 |
Sector | Consumer Cyclical | Consumer Staples |
52-Week High | $64.22 | $91.99 |
52-Week Low | $30.88 | $66.80 |
Typical Hold Time | 49 Days | 154 Days |
Enterprise Value | $25.34B | $404.81B |
Dividend Yield | — | 2.42% |
Signals from Pluang's Aura AI — not financial advice
CarMax (KMX) trades at $53.79, up 0.96% with recent earnings beats driving positive momentum. The stock shows bearish technical signals but strong fundamental improvements with Q2 2026 EPS of $1.16 beating estimates by 58%. Revenue grew 19.5% to $7.9 billion in the latest quarter, while the company's Shift into GEAR strategy shows early success. Valuation metrics remain reasonable with P/E of 25.37 and P/S of 0.28, though net margins remain thin at 1.06%.
KMX presents a turnaround story with improving operational execution but faces margin pressure and high debt levels. The consensus price target of $58.89 suggests 9.5% upside potential, though analyst sentiment remains cautious with 62% hold ratings. Key risks include used car market volatility and interest rate sensitivity, while catalysts include continued execution of the growth strategy and potential share buybacks.
Coca-Cola (KO) trades at $87.77, up 2.27% today, with a bullish technical signal from moving averages and a strong fundamental profile. Recent quarterly earnings have consistently beaten expectations, with Q2 2026 EPS of $0.97 surpassing the $0.92 estimate. Revenue reached $47.94B in 2025, with net income margin improving to 28.56%. The company maintains a robust balance sheet with $14.57B in cash and a 64-year dividend growth streak, supported by steady cash flow from operations.
The outlook remains positive, supported by analyst consensus with a $95.75 price target and 60% buy ratings. Key opportunities include stable global demand and brand strength, while risks involve regional volume divergence and high valuation multiples. Long-term investors may find value in its defensive qualities and dividend reliability, though near-term volatility could persist amid macroeconomic uncertainties.
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CarMax sells, finances, and services used and new cars through a chain of over 230 used retail stores. It was formed in 1993 as a unit of Circuit City and spun off into an independent company in late 2002. Used-vehicle sales typically account for about 83% of revenue and wholesale about 13%, with the remaining portion composed of extended service plans and repair. In fiscal 2022, the company retailed and wholesaled 924,338 and 706,212 used vehicles, respectively. CarMax is the largest used-vehicle retailer in the U.S. but still estimates that it has only about 4% U.S. market share of vehicles 0-10 years old in 2021. It seeks over 5% share by the end of calendar 2025 and revenue between $33 billion to $45 billion by fiscal 2026. CarMax is based in Richmond, Virginia.
Read more on KMX →The Coca-Cola Company manufactures, markets, and distributes soft drink concentrates and syrups. The Company also distributes and markets juice and juice-drink products. Coca-Cola distributes its products to retailers and wholesalers in the United States and internationally.
Read more on KO →