Kimberly Clark Corp vs Tractor Supply Co — how do they compare? Kimberly Clark Corp trades at $107.62 (market cap $36.01B), while Tractor Supply Co trades at $29.58 (market cap $15.89B). The key difference: Kimberly Clark Corp is far larger — about 2.3× Tractor Supply Co's market cap, and Kimberly Clark Corp pays the higher dividend (4.72%). Which is the better fit depends on your goals.
| KMB | TSCO | |
|---|---|---|
Market Cap | $36.01B | $15.89B |
Sector | Consumer Staples | Consumer Cyclical |
52-Week High | $136.77 | $62.65 |
52-Week Low | $93.05 | $29.14 |
Enterprise Value | $42.55B | $22.08B |
Dividend Yield | 4.72% | 3.17% |
Signals from Pluang's Aura AI — not financial advice
Kimberly-Clark (KMB) trades at $108.43, up 0.07% on the day, with a neutral technical signal and bullish moving averages. The stock shows consistent earnings beats, with Q1 2026 EPS of $1.97 exceeding the $1.93 estimate. Revenue declined to $16.45B in 2025, but net income margin remains strong at 12.8%. Recent news highlights KMB's innovation strategy and its status as a Dividend King, with a 4.5% yield attracting income investors.
KMB offers stable income with a high dividend yield and solid fundamentals, but faces revenue pressure and competitive risks. Analyst consensus is a $115.33 price target with a hold-heavy rating. Key risks include consumer sentiment impacts and input cost inflation, while the pending Kenvue merger provides growth potential.
Tractor Supply (TSCO) trades at $30.29, down 0.74% on the day, with a bearish technical signal from moving averages. The company maintains stable revenue growth, reaching $15.52B in 2025, and a net income margin of 6.91%. Recent earnings have shown mixed results, with Q1 2026 missing expectations. Analysts maintain a consensus price target of $38.40, suggesting significant upside potential. The stock offers a dividend, with the next payment scheduled for June 9, 2026.
The outlook for TSCO is cautiously optimistic, supported by a solid fundamental base and analyst confidence, but near-term performance is challenged by consumer spending pressures. Key opportunities include store expansion and strategic partnerships, while risks involve discretionary demand softness and margin compression from rising costs. The stock presents a value proposition for long-term investors seeking exposure to the resilient rural lifestyle market.
Trailing returns across standard periods
Latest headlines on both assets
With around half of sales from personal care and another third from tissue products, Kimberly-Clark sits as a leading manufacturer of tissue and hygiene realm. Its brand mix includes Huggies, Pull-Ups, Kotex, Depend, Kleenex, and Cottonelle. The firm also operates K-C Professional, which partners with businesses to provide safety and sanitary products for the workplace. Kimberly-Clark generates just over of half its sales in North America and more than 10% in Europe, with the rest primarily concentrated in Asia and Latin America.
Read more on KMB →Tractor Supply is the largest operator of retail farm and ranch stores in the United States. The company targets recreational farmers and ranchers and has little exposure to commercial and industrial farm operations. Currently, the company operates 2,016 of its namesake banners in 49 states and 178 Petsense stores. Stores are typically located in towns outside of urban areas and in rural communities. In fiscal 2021, revenue consisted primarily of livestock and pet (47%), hardware, tools, and truck (21%), and seasonal gift and toy (21%).
Read more on TSCO →