Kraft Heinz Co vs WD 40 Company — how do they compare? Kraft Heinz Co trades at $25.74 (market cap $30.66B), while WD 40 Company trades at $235.98 (market cap $3.22B). The key difference: Kraft Heinz Co is far larger — about 9.5× WD 40 Company's market cap, and Kraft Heinz Co pays the higher dividend (6.19%). Which is the better fit depends on your goals.
| KHC | WDFC | |
|---|---|---|
Market Cap | $30.66B | $3.22B |
Sector | Consumer Staples | Technology |
52-Week High | $28.94 | $264.91 |
52-Week Low | $21.21 | $187.52 |
Enterprise Value | $47.71B | $3.27B |
Dividend Yield | 6.19% | 1.7% |
Signals from Pluang's Aura AI — not financial advice
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WDFC trades at $239.59, down 2.92% today, with a bullish technical signal supported by moving averages and ADX indicators. Recent Q2 2026 earnings beat expectations at $2.33 EPS versus $1.58 expected, driven by strong sales growth. The company maintains solid profitability with a 13.22% net income margin and positive operating cash flow of $87.93 million in 2025, though 2026 projections show slight margin compression.
The outlook is mixed: strong brand moat and consistent cash flow support dividends, but high valuation multiples (P/E 37.5) and analyst caution (71% hold rating) limit near-term upside. Risks include input cost pressures and competitive maintenance markets. Institutional sentiment leans neutral despite recent earnings strength.
Trailing returns across standard periods
Latest headlines on both assets
In July 2015, Kraft merged with Heinz to create the third-largest food and beverage manufacturer in North America behind PepsiCo and Nestle and the fifth-largest player in the world. Beyond its namesake brands, the combined firm's portfolio includes Oscar Mayer, Velveeta, and Philadelphia. Outside North America, the firm's global reach includes a distribution network in Europe and emerging markets that drive around one fifth of its consolidated sales base, as its products are sold in more than 190 countries and territories.
Read more on KHC →WD-40 Company is a global marketing organization dedicated to creating 'positive lasting memories' by developing and selling products that solve maintenance and cleaning problems. Built around the legendary WD-40 Multi-Use Product, the company operates an asset-light business model, focusing on brand management and innovation while utilizing a network of contract manufacturers to deliver solutions across the Americas, EIMEA, and Asia-Pacific.
Read more on WDFC →