Compare Kraft Heinz Co (KHC) vs Wayfair Inc (W) Price & Performance
Price performance (Past 24H)
Key statistics
Key statistics
Kraft Heinz Co vs Wayfair Inc — how do they compare? Kraft Heinz Co trades at $22.27 (market cap $26.66B), while Wayfair Inc trades at $105.74 (market cap $14.40B). The key difference: Kraft Heinz Co is the larger of the two by market cap, and Kraft Heinz Co pays a 7.12% dividend while Wayfair Inc pays none. Which is the better fit depends on your goals — on Pluang, investors hold Kraft Heinz Co for 129 Days and Wayfair Inc for 8 Days on average.
| KHC | W | |
|---|---|---|
Market Cap | $26.66B | $14.40B |
Volume | 31,300,109 | 2,102,856 |
Sector | Consumer Staples | Consumer Cyclical |
52-Week High | $27.62 | $119.05 |
52-Week Low | $21.21 | $57.40 |
Typical Hold Time | 129 Days | 8 Days |
Enterprise Value | $42.98B | $16.73B |
Dividend Yield | 7.12% | — |
Aura AI Summary
Signals from Pluang's Aura AI — not financial advice
Aura AI Summary
Signals from Pluang's Aura AI — not financial advice
Kraft Heinz (KHC) trades at $22.48, up 2.27% on the day, with a bearish technical signal and mixed fundamentals. The stock shows a low P/E of 13.04 and P/B of 0.74, but negative net income and ROE reflect profitability challenges. Recent earnings have beaten estimates, and the company maintains a $0.40 dividend. Cash flow improved in 2025, though revenue declined to $24.94 billion. News highlights turnaround efforts, including new product launches and a halted breakup plan.
The outlook is cautious; while valuation appears cheap and dividends attract income investors, persistent negative margins and high debt pose risks. Analyst consensus is mixed with a $24.50 price target, but bearish sentiment and competitive pressures suggest limited near-term upside. Investors should weigh the dividend yield against execution risks in the consumer goods sector.
Wayfair (W) trades at $105.74, up 1.22% today, with bullish technical signals from moving averages and a consensus analyst price target of $114.13. The company maintains strong revenue growth ($12.9B in 2026) but faces profitability challenges with negative net margins (-2.49%). Recent developments include the launch of the 'Wayfair Delivers' brand platform and upcoming Q3 2026 earnings on November 4, 2026.
Investment outlook remains cautiously optimistic given analyst support (54% buy ratings) and positive technical momentum, though persistent unprofitability and high debt-to-asset ratio (95% in 2025) present significant risks. The stock offers upside to price targets if margin improvements materialize, but requires monitoring of cash flow trends and competitive pressures in the retail sector.
Returns comparison
Trailing returns across standard periods
Returns comparison
Trailing returns across standard periods
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About Kraft Heinz Co
In July 2015, Kraft merged with Heinz to create the third-largest food and beverage manufacturer in North America behind PepsiCo and Nestle and the fifth-largest player in the world. Beyond its namesake brands, the combined firm's portfolio includes Oscar Mayer, Velveeta, and Philadelphia. Outside North America, the firm's global reach includes a distribution network in Europe and emerging markets that drive around one fifth of its consolidated sales base, as its products are sold in more than 190 countries and territories.
Read more on KHC →About Wayfair Inc
Wayfair is a global leader in home goods, operating a massive digital marketplace that connects millions of consumers with thousands of suppliers. It utilizes an asset-light, inventory-light model combined with a proprietary logistics network (CastleGate) and an accelerating brick-and-mortar presence to deliver an end-to-end shopping experience for everything from decor to full home renovations.
Read more on W →
