Compare Kraft Heinz Co (KHC) vs Vanguard Growth Index Fund ETF (VUG) Price & Performance
Price performance (Past 24H)
Key statistics
Key statistics
Kraft Heinz Co vs Vanguard Growth Index Fund ETF — how do they compare? Kraft Heinz Co trades at $22.27 (market cap $26.66B), while Vanguard Growth Index Fund ETF trades at $91.97 (market cap $384.60B). The key difference: Vanguard Growth Index Fund ETF is far larger — about 14.4× Kraft Heinz Co's market cap, and Kraft Heinz Co pays a 7.12% dividend while Vanguard Growth Index Fund ETF pays none. Which is the better fit depends on your goals — on Pluang, investors hold Kraft Heinz Co for 129 Days and Vanguard Growth Index Fund ETF for 47 Days on average.
| KHC | VUG | |
|---|---|---|
Market Cap | $26.66B | $384.60B |
Volume | 31,300,109 | 5,662,307 |
Sector | Consumer Staples | Sector/Thematic |
52-Week High | $27.62 | $92.64 |
52-Week Low | $21.21 | $70.00 |
Typical Hold Time | 129 Days | 47 Days |
Enterprise Value | $42.98B | — |
Dividend Yield | 7.12% | — |
Aura AI Summary
Signals from Pluang's Aura AI — not financial advice
Aura AI Summary
Signals from Pluang's Aura AI — not financial advice
Kraft Heinz (KHC) trades at $22.48, up 2.27% today, but remains in a bearish technical trend. The company reported a net loss of $5.85 billion in 2025 due to a significant impairment charge, though recent quarters have beaten EPS estimates. Operating cash flow remains strong at $4.46 billion, supporting a $0.40 dividend. News highlights focus on brand revitalization efforts, such as new Philadelphia cream cheese flavors, as part of a broader turnaround strategy.
The outlook is mixed: valuation metrics like P/B of 0.74 suggest potential undervaluation, but persistent net losses and high debt pose risks. Analyst sentiment is cautious with a consensus price target of $24.50. The stock's near-term direction hinges on successful execution of cost management and volume recovery initiatives amid competitive pressures.
VUG trades at $91.31, down 1.2% on the day, with a bullish technical signal supported by moving averages. The ETF maintains strong long-term performance with historical annual returns around 11-12% since inception. Recent news highlights VUG's concentration in mega-cap technology stocks like Nvidia, Apple, and Microsoft, which comprise over 36% of holdings. The fund's low 0.03% expense ratio appeals to cost-conscious investors seeking growth exposure.
VUG offers compelling long-term growth potential for investors with multi-decade horizons, though its heavy tech concentration presents both opportunity and risk. While historical performance has outpaced the broader market, current market conditions show value funds outperforming growth strategies in 2026. The ETF remains suitable for buy-and-hold investors seeking large-cap growth exposure with minimal fees.
Returns comparison
Trailing returns across standard periods
Returns comparison
Trailing returns across standard periods
Investor sentiment on Pluang
What Pluang investors did over the last 30 days
Investor sentiment on Pluang
What Pluang investors did over the last 30 days
Top news
Latest headlines on both assets
Top news
Latest headlines on both assets
About Kraft Heinz Co
In July 2015, Kraft merged with Heinz to create the third-largest food and beverage manufacturer in North America behind PepsiCo and Nestle and the fifth-largest player in the world. Beyond its namesake brands, the combined firm's portfolio includes Oscar Mayer, Velveeta, and Philadelphia. Outside North America, the firm's global reach includes a distribution network in Europe and emerging markets that drive around one fifth of its consolidated sales base, as its products are sold in more than 190 countries and territories.
Read more on KHC →About Vanguard Growth Index Fund ETF
VUG is an index-based ETF that tracks the CRSP US Large Cap Growth Index, providing concentrated exposure to the largest and fastest-growing companies in the United States. It focuses on stocks with high growth potential across tech, communication, and consumer sectors, serving as a low-cost, high-conviction core holding for long-term capital appreciation.
Read more on VUG →
