Kraft Heinz Co vs Vital Farms Inc — how do they compare? Kraft Heinz Co trades at $25.9 (market cap $30.66B), while Vital Farms Inc trades at $13.16 (market cap $590.45M). The key difference: Kraft Heinz Co is far larger — about 51.9× Vital Farms Inc's market cap, and Kraft Heinz Co pays a 6.19% dividend while Vital Farms Inc pays none. Which is the better fit depends on your goals.
| KHC | VITL | |
|---|---|---|
Market Cap | $30.66B | $590.45M |
Sector | Consumer Staples | Consumer Staples |
52-Week High | $28.94 | $52.41 |
52-Week Low | $21.21 | $8.28 |
Enterprise Value | $47.71B | $593.26M |
Dividend Yield | 6.19% | — |
Trailing returns across standard periods
Latest headlines on both assets
In July 2015, Kraft merged with Heinz to create the third-largest food and beverage manufacturer in North America behind PepsiCo and Nestle and the fifth-largest player in the world. Beyond its namesake brands, the combined firm's portfolio includes Oscar Mayer, Velveeta, and Philadelphia. Outside North America, the firm's global reach includes a distribution network in Europe and emerging markets that drive around one fifth of its consolidated sales base, as its products are sold in more than 190 countries and territories.
Read more on KHC →Vital Farms is a leading provider of ethically produced, pasture-raised eggs and butter in the United States. Operating as a Public Benefit Corporation, it manages a network of over 650 family farms to deliver high-welfare food products. It leverages a scalable 'asset-light' partnership model that prioritizes transparency and animal welfare to meet the growing consumer demand for clean-label and sustainable food sources.
Read more on VITL →