Kraft Heinz Co vs SAP SE — how do they compare? Kraft Heinz Co trades at $25.76 (market cap $30.66B), while SAP SE trades at $154.29 (market cap $183.83B). The key difference: SAP SE is far larger — about 6× Kraft Heinz Co's market cap, and Kraft Heinz Co pays the higher dividend (6.19%). Which is the better fit depends on your goals.
| KHC | SAP | |
|---|---|---|
Market Cap | $30.66B | $183.83B |
Sector | Consumer Staples | Technology |
52-Week High | $28.94 | $307.27 |
52-Week Low | $21.21 | $148.06 |
Enterprise Value | $47.71B | $181.35B |
Dividend Yield | 6.19% | 1.85% |
Signals from Pluang's Aura AI — not financial advice
Kraft Heinz (KHC) trades at $25.79, down 0.35% on the day. The stock shows a bullish technical trend with moving averages supporting upside, though RSI levels suggest potential overbought conditions. Fundamentally, the company reported a net loss of $5.85 billion in 2025, driving negative profit margins, but has beaten EPS estimates for three consecutive quarters. Recent news highlights a strategic partnership with Disney aimed at brand revitalization.
The outlook remains cautious due to profitability challenges, offset by a high 6.4% dividend yield and undervaluation signals like a P/B of 0.73. Risks include sustained negative earnings and high debt levels. Analyst consensus is mixed, with a hold-heavy rating and a price target below the current price, indicating limited near-term upside potential.
No Aura AI signal available yet.
Trailing returns across standard periods
Latest headlines on both assets
In July 2015, Kraft merged with Heinz to create the third-largest food and beverage manufacturer in North America behind PepsiCo and Nestle and the fifth-largest player in the world. Beyond its namesake brands, the combined firm's portfolio includes Oscar Mayer, Velveeta, and Philadelphia. Outside North America, the firm's global reach includes a distribution network in Europe and emerging markets that drive around one fifth of its consolidated sales base, as its products are sold in more than 190 countries and territories.
Read more on KHC →Founded in 1972 by former IBM employees, SAP provides database technology and enterprise resource planning software to enterprises around the world. Across more than 180 countries, the company serves 440,000 customers, approximately 80% of which are small to medium-size enterprises.
Read more on SAP →