Keysight Technologies Inc vs Rockwell Automation — how do they compare? Keysight Technologies Inc trades at $315.57 (market cap $53.99B), while Rockwell Automation trades at $458.48 (market cap $51.39B). The key difference: Keysight Technologies Inc and Rockwell Automation are close in size by market cap, and Rockwell Automation pays a 1.2% dividend while Keysight Technologies Inc pays none. Which is the better fit depends on your goals.
| KEYS | ROK | |
|---|---|---|
Market Cap | $53.99B | $51.39B |
Sector | Technology | Industrials |
52-Week High | $373.34 | $495.08 |
52-Week Low | $158.51 | $328.67 |
Enterprise Value | $54.33B | $55.02B |
Dividend Yield | — | 1.2% |
Signals from Pluang's Aura AI — not financial advice
Keysight Technologies (KEYS) trades at $317.80, up 0.6% with a bearish technical signal but strong fundamentals including consistent earnings beats. Recent news highlights expansion in 5G testing and photonics design. The stock shows robust profitability with 17.31% net margin and 17.85% ROE, though valuation ratios like P/E of 50.87 appear elevated. Cash flow trends indicate volatile net flows, with 2025 net cash flow at $76 million.
Outlook remains positive with analyst consensus price target of $396.56 implying 25% upside, supported by innovation in AI and 5G markets. Risks include high valuation sensitivity and competitive pressures in electronics testing. Institutional sentiment is bullish with 81% buy ratings, but technical weakness near resistance at $320 requires monitoring for breakout confirmation.
Rockwell Automation (ROK) trades at $459.96, down 0.41% today, with a neutral technical signal. The stock shows strong earnings momentum, beating estimates for three consecutive quarters, and maintains solid profitability with a 48.92% gross margin. Recent news highlights its role in industrial automation and AI infrastructure, including a partnership with Aalo Atomics for nuclear reactor control systems announced July 16, 2026.
Outlook is cautiously positive with a consensus price target of $471.71, offering modest upside. Key opportunities include growth in AI-driven automation, but risks involve cyclical industrial demand and high valuation multiples like a P/E of 47.96. Cash flow stability supports dividends, with two $1.38 payouts scheduled in 2026.
Trailing returns across standard periods
Latest headlines on both assets
Keysight Technologies is a leader in the field of testing and measurement, helping electronics OEMs and suppliers alike bring products to market to fit industry standards and specifications. Keysight specializes in the communications market, but also supplies into the government, automotive, industrial, and semiconductor manufacturing markets. Keysight's solutions include testing tools, analytical software, and services. The firm's stated objective is to reduce time to market and improve efficiency at its more than 30,000 customers.
Read more on KEYS →Rockwell Automation is a pure-play automation competitor that is the successor entity to Rockwell International, which spun off its former Rockwell Collins avionics segment in 2001. As of fiscal 2021, the firm operates through three segments--intelligent devices, software and control, and lifecycle services. Intelligent devices contains its drives, sensors, and industrial components, software and control contains its information and network and security software, while lifecycle services contains its consulting and maintenance services as well as its Sensia JV with Schlumberger.
Read more on ROK →