Keysight Technologies Inc vs New York Times Co — how do they compare? Keysight Technologies Inc trades at $314.13 (market cap $53.68B), while New York Times Co trades at $75.56 (market cap $12.29B). The key difference: Keysight Technologies Inc is far larger — about 4.4× New York Times Co's market cap, and New York Times Co pays a 1.21% dividend while Keysight Technologies Inc pays none. Which is the better fit depends on your goals.
| KEYS | NYT | |
|---|---|---|
Market Cap | $53.68B | $12.29B |
Sector | Technology | Media |
52-Week High | $373.34 | $85.86 |
52-Week Low | $158.51 | $51.43 |
Enterprise Value | $54.03B | $11.68B |
Dividend Yield | — | 1.21% |
Signals from Pluang's Aura AI — not financial advice
Keysight Technologies (KEYS) trades at $313.97, down 0.61% on the day, with technical indicators showing bearish momentum despite recent earnings beats. The company maintains strong profitability with a 17.31% net margin and has secured strategic partnerships, including a European Space Agency contract for 5G network development announced July 15, 2026. Analyst consensus remains strongly bullish with an $396.56 price target, though valuation multiples appear elevated with a P/E of 50.87.
KEYS presents a growth opportunity driven by AI and 5G testing demand, but faces risks from high valuation and volatile cash flows. The stock's near-term direction hinges on Q2 2026 earnings versus the $2.46 EPS estimate, with support at $309 critical for maintaining bullish technical structure.
No Aura AI signal available yet.
Trailing returns across standard periods
Keysight Technologies is a leader in the field of testing and measurement, helping electronics OEMs and suppliers alike bring products to market to fit industry standards and specifications. Keysight specializes in the communications market, but also supplies into the government, automotive, industrial, and semiconductor manufacturing markets. Keysight's solutions include testing tools, analytical software, and services. The firm's stated objective is to reduce time to market and improve efficiency at its more than 30,000 customers.
Read more on KEYS →New York Times Co is an American media company known for publishing its flagship newspaper, The New York Times. The company also operates the International New York Times newspaper, as well as digital properties such as nytimes and various smartphone applications. Circulation of The New York Times is the source of revenue for the company, followed by print and digital advertising and its paid digital-only subscription to The New York Times. The company has a daily print circulation of over 500,000 and 1,000,000 on Sundays. The source of growth for The New York Times is its digital subscription service, which has over 1,000,000 paid users.
Read more on NYT →