Keysight Technologies Inc vs New York Times Co — how do they compare? Keysight Technologies Inc trades at $354.65 (market cap $58.74B), while New York Times Co trades at $63.71 (market cap $10.28B). The key difference: Keysight Technologies Inc is far larger — about 5.7× New York Times Co's market cap, and New York Times Co pays a 1.44% dividend while Keysight Technologies Inc pays none. Which is the better fit depends on your goals.
| KEYS | NYT | |
|---|---|---|
Market Cap | $58.74B | $10.28B |
Sector | Technology | Media |
52-Week High | $373.34 | $85.86 |
52-Week Low | $158.51 | $54.66 |
Enterprise Value | $59.08B | $9.67B |
Dividend Yield | — | 1.44% |
Signals from Pluang's Aura AI — not financial advice
Keysight Technologies (KEYS) trades at $353.23, up 5.31% over the past day and showing strong momentum. The stock is in a bullish technical trend, with recent earnings consistently beating estimates. Revenue for 2025 was $5.38 billion, with a net income margin of 17.31%, and the company has announced strategic collaborations and product launches in 2026, including advancements in 5G and photonics design.
The outlook for KEYS is positive, supported by robust earnings performance and analyst optimism, with an average price target of $396.56. Key risks include high valuation multiples and significant capital expenditure trends. Upside potential hinges on continued execution and market adoption of new technologies.
The New York Times (NYT) stock trades at $64.21, down 0.91% on the day, with a bearish technical signal despite recent earnings beats. Revenue growth remains steady, reaching $2.82 billion in 2025, with net income margins improving to 12.17%. The company faces headwinds from slowing digital subscriber growth, as highlighted in recent quarterly reports, but maintains strong profitability and cash flow generation.
Outlook is mixed; valuation appears full with a P/E of 26.55, yet analyst consensus targets $77.50 suggest upside. Key risks include subscriber growth moderation and competitive pressures. The stock offers a dividend yield with the next payment scheduled for July 23, 2026.
Trailing returns across standard periods
Keysight Technologies is a leader in the field of testing and measurement, helping electronics OEMs and suppliers alike bring products to market to fit industry standards and specifications. Keysight specializes in the communications market, but also supplies into the government, automotive, industrial, and semiconductor manufacturing markets. Keysight's solutions include testing tools, analytical software, and services. The firm's stated objective is to reduce time to market and improve efficiency at its more than 30,000 customers.
Read more on KEYS →New York Times Co is an American media company known for publishing its flagship newspaper, The New York Times. The company also operates the International New York Times newspaper, as well as digital properties such as nytimes and various smartphone applications. Circulation of The New York Times is the source of revenue for the company, followed by print and digital advertising and its paid digital-only subscription to The New York Times. The company has a daily print circulation of over 500,000 and 1,000,000 on Sundays. The source of growth for The New York Times is its digital subscription service, which has over 1,000,000 paid users.
Read more on NYT →