Keysight Technologies Inc vs Marathon Digital Holdings Inc — how do they compare? Keysight Technologies Inc trades at $345.46 (market cap $57.32B), while Marathon Digital Holdings Inc trades at $9.93 (market cap $3.69B). The key difference: Keysight Technologies Inc is far larger — about 15.5× Marathon Digital Holdings Inc's market cap, and Keysight Technologies Inc is trading nearer its 52-week high, Marathon Digital Holdings Inc nearer its low. Which is the better fit depends on your goals.
| KEYS | MARA | |
|---|---|---|
Market Cap | $57.32B | $3.69B |
Sector | Technology | Technology |
52-Week High | $373.34 | $22.84 |
52-Week Low | $158.51 | $6.73 |
Enterprise Value | $57.67B | $5.74B |
Signals from Pluang's Aura AI — not financial advice
No Aura AI signal available yet.
MARA Holdings trades at $10.09, down 5.26% amid a bearish technical signal and recent earnings misses. The stock faces fundamental pressure with a net income margin of -429.71% for 2026 and negative cash flow from operations. Despite this, analyst consensus remains optimistic with a $16.08 price target, and the company is pivoting its power infrastructure toward AI compute to complement Bitcoin mining.
The outlook is mixed; the high analyst buy rating and strategic pivot offer potential upside, but persistent losses, negative cash flow, and Bitcoin market volatility pose significant risks. Investor sentiment is cautious following Q2 2026 results, with the stock trading well below its 52-week high, highlighting both opportunity and substantial downside exposure.
Trailing returns across standard periods
Latest headlines on both assets
Keysight Technologies is a leader in the field of testing and measurement, helping electronics OEMs and suppliers alike bring products to market to fit industry standards and specifications. Keysight specializes in the communications market, but also supplies into the government, automotive, industrial, and semiconductor manufacturing markets. Keysight's solutions include testing tools, analytical software, and services. The firm's stated objective is to reduce time to market and improve efficiency at its more than 30,000 customers.
Read more on KEYS →Marathon Digital Holdings, Inc. is one of the largest publicly traded Bitcoin mining companies in North America. The company focuses on building and operating large-scale, cost-efficient Bitcoin mining facilities. Marathon's strategy centers on increasing its mining hash rate and using sustainable energy sources to expand its Bitcoin production. The company's performance is closely tied to the price of Bitcoin and the overall health of the digital asset mining industry.
Read more on MARA →