Compare Jumia Technologies AG - ADR (JMIA) vs Yum! Brands, Inc. (YUM) Price & Performance
Price performance (Past 24H)
Key statistics
Key statistics
Jumia Technologies AG - ADR vs Yum! Brands, Inc. — how do they compare? Jumia Technologies AG - ADR trades at $5.98 (market cap $777.79M), while Yum! Brands, Inc. trades at $147.3 (market cap $40.56B). The key difference: Yum! Brands, Inc. is far larger — about 52.1× Jumia Technologies AG - ADR's market cap, and Yum! Brands, Inc. pays a 2.04% dividend while Jumia Technologies AG - ADR pays none. Which is the better fit depends on your goals.
| JMIA | YUM | |
|---|---|---|
Market Cap | $777.79M | $40.56B |
Sector | Consumer Cyclical | Consumer Cyclical |
52-Week High | $14.60 | $168.16 |
52-Week Low | $4.45 | $138.21 |
Enterprise Value | $724.89M | $51.83B |
Dividend Yield | — | 2.04% |
Aura AI Summary
Signals from Pluang's Aura AI — not financial advice
Aura AI Summary
Signals from Pluang's Aura AI — not financial advice
Jumia Technologies (JMIA) trades at $6.28, down 3.38% on the day, as the stock faces bearish technical pressure despite positive analyst sentiment. The company shows improving fundamentals with revenue growth to $188.93M in 2025 and narrowing losses, though it remains unprofitable with a -30.79% net margin. Recent Q1 2026 results showed 39% revenue growth and progress toward the 2027 profitability target, supported by strategic initiatives including upcountry expansion and the Starlink partnership.
While analyst consensus is strongly bullish (71% buy ratings), JMIA faces significant execution risks in achieving profitability amid African market challenges. The stock's current valuation at 3.86x sales appears reasonable for the growth trajectory, but persistent losses and high P/B ratio of 59.97 warrant caution. Near-term catalysts include continued GMV growth and margin improvement, but investors should monitor cash burn and competitive pressures.
YUM trades at $147.10, down 0.55% amid a cyclosporiasis outbreak linked to Taco Bell lettuce. Technicals are bearish with key support at $145, while fundamentals show steady revenue growth to $8.21B in 2025 and a net margin of 20.48%. The company maintains strong cash flow from operations of $2.01B but carries high long-term debt of $11.25B.
Despite near-term headwinds from food safety concerns, YUM's diversified brand portfolio and consistent profitability support a positive long-term outlook. Analyst consensus price target of $177 suggests 20% upside, but investors should monitor outbreak resolution and Q2 2026 earnings due soon.
Returns comparison
Trailing returns across standard periods
Returns comparison
Trailing returns across standard periods
Top news
Latest headlines on both assets
Top news
Latest headlines on both assets
About Jumia Technologies AG - ADR
Jumia Technologies AG is the pan-African e-commerce platform. The company's platform consists of a marketplace, which connects sellers with consumers. Its logistics service enables the shipment and delivery of packages from sellers to consumers, and the company's payment service facilitates transactions among participants active on its platform in selected markets. Jumia generates revenue from Sales of goods, Commissions, Fulfillment, Value-added services, and Marketing & Advertising. Its geographical segments are West Africa, North Africa, East & South Africa, Europe, and United Arab Emirates. The firm generates most of its revenue from the West Africa segment.
Read more on JMIA →About Yum! Brands, Inc.
Yum Brands is a U.S.-based restaurant operator featuring a portfolio of four brands: KFC (26,930 global units), Pizza Hut (18,380 units), Taco Bell (7,790 units), and The Habit Burger (310 units) at year-end 2021. With $58 billion in 2021 systemwide sales, the firm is the second-largest restaurant company in the world, behind McDonald's ($112.5 billion) but ahead of Restaurant Brands International ($36 billion) and Starbucks ($25 billion). Yum is 98% franchised, with the largest franchisee, Yum China, created via a 2016 spinoff transaction (after which Yum China agreed to pay 3% royalties to Yum Brands in perpetuity). Yum is the newest evolution of Tricon Brands, formerly a division of PepsiCo, and generates the bulk of its revenue from franchise royalties and marketing contributions.
Read more on YUM →
