Jumia Technologies AG - ADR vs Kroger Co — how do they compare? Jumia Technologies AG - ADR trades at $6.45 (market cap $719.58M), while Kroger Co trades at $56.01 (market cap $34.46B). The key difference: Kroger Co is far larger — about 47.9× Jumia Technologies AG - ADR's market cap, and Kroger Co pays a 2.56% dividend while Jumia Technologies AG - ADR pays none. Which is the better fit depends on your goals.
| JMIA | KR | |
|---|---|---|
Market Cap | $719.58M | $34.46B |
Sector | Consumer Cyclical | Consumer Staples |
52-Week High | $14.60 | $75.60 |
52-Week Low | $5.69 | $55.53 |
Enterprise Value | $666.68M | $54.56B |
Dividend Yield | — | 2.56% |
Signals from Pluang's Aura AI — not financial advice
JMIA trades at $6.325, up 5.42% today, but technical indicators show a bearish trend with moving averages signaling sell. The company reported a net loss of $61.55 million in 2025, though revenue grew to $188.93 million and the net loss margin improved to -32.58%. Recent news highlights progress toward Q4 2026 breakeven and a $50 million capital raise.
The outlook remains speculative with persistent losses and high valuation ratios like P/B of 55.05, but analyst consensus is bullish with 71% buy ratings. Key risks include cash burn and competitive pressures, while catalysts include continued operating leverage and expansion initiatives.
Kroger (KR) trades at $56.09, down 0.69% on the day, with a bearish technical signal from moving averages. The company reported mixed Q1 2026 earnings, missing EPS estimates by $0.01, but beat in the prior two quarters. Revenue for 2025 was $147.12 billion with a net income margin of 0.71%. Recent news includes the appointment of a new Chief eCommerce Officer and expanded prescription delivery services, signaling digital growth initiatives.
The stock presents a valuation gap with a consensus price target of $68.25, implying 22% upside, supported by a 47.7% buy rating from analysts. However, risks include competitive pressures in grocery retail, a high P/E ratio of 32.89, and a projected net income decline in 2026. Positive cash flow trends and dividend payments offer stability, but execution on e-commerce strategy is critical for sustained growth.
Trailing returns across standard periods
Latest headlines on both assets
Jumia Technologies AG is the pan-African e-commerce platform. The company's platform consists of a marketplace, which connects sellers with consumers. Its logistics service enables the shipment and delivery of packages from sellers to consumers, and the company's payment service facilitates transactions among participants active on its platform in selected markets. Jumia generates revenue from Sales of goods, Commissions, Fulfillment, Value-added services, and Marketing & Advertising. Its geographical segments are West Africa, North Africa, East & South Africa, Europe, and United Arab Emirates. The firm generates most of its revenue from the West Africa segment.
Read more on JMIA →Kroger is the leading American grocer, with 2,726 supermarkets operating under several banners throughout the country as of the end of fiscal 2021. Around 83% of stores have pharmacies, while nearly 60% also sell fuel. The company also operates roughly 120 fine jewelry stores. Kroger features a leading private-label offering and manufactures around 30% of its own-brand units (and more than 40% of its grocery own-label assortment) itself, in 33 food production plants nationwide. Kroger is a top-two grocer in most of its major markets (as of early 2021, according to company data). Virtually all of Kroger's sales come from the United States.
Read more on KR →