Jones Lang LaSalle Inc vs ServiceNow Inc — how do they compare? Jones Lang LaSalle Inc trades at $326 (market cap $15.12B), while ServiceNow Inc trades at $102 (market cap $107.98B). The key difference: ServiceNow Inc is far larger — about 7.1× Jones Lang LaSalle Inc's market cap, and Jones Lang LaSalle Inc is trading nearer its 52-week high, ServiceNow Inc nearer its low. Which is the better fit depends on your goals.
| JLL | NOW | |
|---|---|---|
Market Cap | $15.12B | $107.98B |
Sector | Real Estate | Technology |
52-Week High | $358.66 | $199.24 |
52-Week Low | $253.48 | $83.00 |
Enterprise Value | $18.66B | $105.23B |
Signals from Pluang's Aura AI — not financial advice
JLL trades at $325.94, down 1.43% today, but maintains a bullish technical outlook with strong moving average signals. The company shows solid fundamental improvement with revenue growing from $20.9B in 2022 to $26.1B in 2025, while net income margin expanded to 3.35%. Recent earnings beats and positive analyst coverage (54.55% buy rating) support the stock's upward trajectory, with a consensus price target of $405.50 representing 24.4% upside potential.
JLL presents a compelling investment case with improving profitability, strong cash flow generation ($1.19B operating cash flow in 2025), and positive business momentum in commercial real estate services. Key risks include exposure to commercial real estate cycles and potential economic slowdowns, but the company's debt-to-asset ratio improvement to 9.32% and consistent earnings beats provide fundamental support for continued growth.
ServiceNow (NOW) trades at $104.70, up 1.41% today, with a bearish technical signal despite strong fundamentals. Revenue grew to $13.28B in 2025, with net income of $1.75B and robust cash flow from operations of $5.44B. Recent news highlights AI-driven growth opportunities, including partnerships and positive analyst coverage, though the stock faces near-term resistance.
Outlook remains positive with an 85.51% analyst buy rating and a $135.18 consensus price target, implying significant upside. Risks include high valuation multiples (P/E 61.45) and competitive pressures in enterprise software. Earnings momentum is key, with Q2 2026 results critical after a recent miss.
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Latest headlines on both assets
Jones Lang LaSalle provides a wide range of real estate-related services to owners, occupiers, and investors worldwide, including leasing, property and project management, and capital markets advisory. JLL's investment management arm, LaSalle Investment Management, manages over $70 billion for clients across diverse public and private real estate strategies.
Read more on JLL →ServiceNow Inc provides software solutions to structure and automate various business processes via a SaaS delivery model. The company primarily focuses on the IT function for enterprise customers. ServiceNow began with IT service management (ITSM), expanded within the IT function, and more recently directed its workflow automation logic to functional areas beyond IT, notably customer service, HR service delivery, and security operations. ServiceNow also offers an application development platform as a service (PaaS).
Read more on NOW →