JD.Com Inc vs Vipshop Holdings Ltd - ADR — how do they compare? JD.Com Inc trades at $31.17 (market cap $44.04B), while Vipshop Holdings Ltd - ADR trades at $14.6 (market cap $7.20B). The key difference: JD.Com Inc is far larger — about 6.1× Vipshop Holdings Ltd - ADR's market cap, and Vipshop Holdings Ltd - ADR pays the higher dividend (4.14%). Which is the better fit depends on your goals.
| JD | VIPS | |
|---|---|---|
Market Cap | $44.04B | $7.20B |
Sector | Consumer Cyclical | Consumer Cyclical |
52-Week High | $36.17 | $20.68 |
52-Week Low | $25.19 | $12.92 |
Enterprise Value | $30.10B | $3.76B |
Dividend Yield | 3.13% | 4.14% |
Signals from Pluang's Aura AI — not financial advice
JD.com trades at $33.47, up 1.52% today, with a bullish technical setup as price consolidates near recent highs. The company reported strong Q1 2026 earnings, beating estimates with EPS of $0.74 versus $0.57 expected, while revenue reached $1.31 trillion in 2025. Analyst consensus remains strongly positive with a $38.00 price target, though regulatory scrutiny from EU authorities over the Ceconomy acquisition presents a near-term headwind.
JD offers attractive valuation with a P/S of 0.24 and consistent earnings beats, but faces margin pressure and regulatory risks. Upside potential exists if Q2 2026 results meet high expectations, but investors must weigh competitive pressures in e-commerce and macroeconomic challenges affecting Chinese equities.
Vipshop (VIPS) trades at $15.41, down 1.72% on the day, with a bullish technical signal from moving averages. The stock shows attractive valuation metrics, including a P/E of 6.79 and P/S of 0.48, while maintaining solid profitability with a net income margin of 7.07%. Recent Q1 2026 earnings met expectations, and the company is pursuing growth through an outlet store REIT strategy, as reported by Seeking Alpha on May 22, 2026.
The outlook is cautiously positive, supported by low valuations and analyst consensus, but risks include revenue stagnation and macroeconomic pressures in China. Near-term catalysts depend on Q2 2026 earnings beating the $0.62 EPS estimate to reaffirm growth trajectory.
Trailing returns across standard periods
Latest headlines on both assets
JD.com is China's second-largest e-commerce company after Alibaba in terms of gross merchandise volume, offering a wide selection of authentic products at competitive prices, with speedy and reliable delivery. The company has built its own nationwide fulfilment infrastructure and last-mile delivery network, staffed by its own employees, which supports both its online direct sales, its online marketplace and omnichannel businesses.
Read more on JD →Vipshop Holdings Ltd is an online discount retailer for brands in China. The company offers branded products to consumers in China through flash sales on its vipshop.com, vip.com and lefeng.com websites. Flash sales represent an online retail format combining the advantages of e-commerce and discount sales through selling a finite quantity of discounted products or services online for a limited period of time. It deals in a wide range of products and services for consumers specializing in branded cosmetics, apparel, healthcare products, food and other consumer products. Its operating segment includes Vip.com and Shan Shan Outlets. The company generates maximum revenue from Vip.com segment.
Read more on VIPS →