IQIYI Inc - ADR vs Upstart Holdings Inc — how do they compare? IQIYI Inc - ADR trades at $1.02 (market cap $974.67M), while Upstart Holdings Inc trades at $24.5 (market cap $2.35B). The key difference: Upstart Holdings Inc is far larger — about 2.4× IQIYI Inc - ADR's market cap, and IQIYI Inc - ADR is more actively traded (4,964,108 versus 4,203,337). Which is the better fit depends on your goals — on Pluang, investors hold IQIYI Inc - ADR for 55 Days and Upstart Holdings Inc for 39 Days on average.
| IQ | UPST | |
|---|---|---|
Market Cap | $974.67M | $2.35B |
Volume | 4,964,108 | 4,203,337 |
Sector | Media | Financials |
52-Week High | $2.35 | $52.74 |
52-Week Low | $0.86 | $22.81 |
Typical Hold Time | 55 Days | 39 Days |
Enterprise Value | $2.47B | $3.88B |
Signals from Pluang's Aura AI — not financial advice
IQ trades at $1.015, up 0.5% on the day, with a neutral technical signal and bearish moving averages. The company reported a net loss of $206.31 million in 2025 despite beating EPS estimates in recent quarters. Revenue declined to $27.29 billion, and negative profit margins persist. Analyst sentiment is mixed with a 50% buy rating. Recent news highlights iQIYI's focus on AI-driven content, including new titles and revenue-sharing successes.
The outlook is cautious due to revenue contraction and recurring losses, though AI initiatives offer growth potential. Key risks include competitive pressures in streaming and reliance on Chinese market dynamics. Institutional ownership trends and earnings performance in upcoming quarters will be critical for stock direction.
UPST trades at $24.02, up 0.67% on the day, but remains in a bearish technical trend. The company reported revenue of $1.02B for 2025 with a net income of $53.60M, marking a return to profitability after prior losses. Recent earnings have missed expectations, and cash flow from operations turned negative in 2025. Analyst sentiment is mixed with a consensus price target of $39.50, but technical indicators and recent price action near support levels reflect ongoing investor caution.
The outlook for UPST hinges on its ability to sustain revenue growth and improve earnings consistency amid a challenging credit environment. Opportunities exist if AI-driven lending gains scale, but risks include volatile cash flows, high debt levels, and sensitivity to economic cycles. The stock's current valuation leaves room for upside if execution improves, but near-term pressure persists.
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iQIYI Inc is an online entertainment service provider in China. It is primarily engaged in providing a variety of services encompassing internet video, live broadcasting, online games, online literature, animations, e-commerce, and social media platform. The company produces original video content and distributes appealing professionally produced content, partner-generated content, and user-generated content. It also offers a diverse collection of internet video content that appeals to users from broad demographics. The company's revenue is generated from membership services and online advertising services. The company earns most of its revenue from China.
Read more on IQ →Upstart Holdings Inc provides credit services. The company provides a proprietary, cloud-based, artificial intelligence lending platform. The platform aggregates consumer demand for loans and connects it to the network of Upstart AI-enabled bank partners. The revenue of the company is primarily comprised of fees paid by banks.
Read more on UPST →