IQIYI Inc - ADR vs Tractor Supply Co — how do they compare? IQIYI Inc - ADR trades at $1.24 (market cap $1.20B), while Tractor Supply Co trades at $29.94 (market cap $15.89B). The key difference: Tractor Supply Co is far larger — about 13.2× IQIYI Inc - ADR's market cap, and Tractor Supply Co pays a 3.17% dividend while IQIYI Inc - ADR pays none. Which is the better fit depends on your goals.
| IQ | TSCO | |
|---|---|---|
Market Cap | $1.20B | $15.89B |
Sector | Media | Consumer Cyclical |
52-Week High | $2.79 | $62.65 |
52-Week Low | $0.96 | $29.14 |
Enterprise Value | $2.76B | $22.08B |
Dividend Yield | — | 3.17% |
Signals from Pluang's Aura AI — not financial advice
IQ stock trades at $1.235, up 3.78% today, with a bullish technical signal and mixed fundamentals. Revenue declined to $27.29B in 2025 with a net loss of $206.31M, but valuation ratios like P/S of 0.3 and P/B of 0.6 appear low. Recent news highlights AI initiatives and leadership changes, while analyst consensus is split with 50% buy ratings.
The outlook is cautious due to profitability challenges and projected revenue decline in 2026, but low valuations and AI-driven content strategy offer potential upside. Key risks include competitive pressures in streaming and regulatory uncertainty in China.
Tractor Supply (TSCO) trades at $30.29, down 0.74% on the day, with a bearish technical signal from moving averages. The company maintains stable revenue growth, reaching $15.52B in 2025, and a net income margin of 6.91%. Recent earnings have shown mixed results, with Q1 2026 missing expectations. Analysts maintain a consensus price target of $38.40, suggesting significant upside potential. The stock offers a dividend, with the next payment scheduled for June 9, 2026.
The outlook for TSCO is cautiously optimistic, supported by a solid fundamental base and analyst confidence, but near-term performance is challenged by consumer spending pressures. Key opportunities include store expansion and strategic partnerships, while risks involve discretionary demand softness and margin compression from rising costs. The stock presents a value proposition for long-term investors seeking exposure to the resilient rural lifestyle market.
Trailing returns across standard periods
Latest headlines on both assets
iQIYI Inc is an online entertainment service provider in China. It is primarily engaged in providing a variety of services encompassing internet video, live broadcasting, online games, online literature, animations, e-commerce, and social media platform. The company produces original video content and distributes appealing professionally produced content, partner-generated content, and user-generated content. It also offers a diverse collection of internet video content that appeals to users from broad demographics. The company's revenue is generated from membership services and online advertising services. The company earns most of its revenue from China.
Read more on IQ →Tractor Supply is the largest operator of retail farm and ranch stores in the United States. The company targets recreational farmers and ranchers and has little exposure to commercial and industrial farm operations. Currently, the company operates 2,016 of its namesake banners in 49 states and 178 Petsense stores. Stores are typically located in towns outside of urban areas and in rural communities. In fiscal 2021, revenue consisted primarily of livestock and pet (47%), hardware, tools, and truck (21%), and seasonal gift and toy (21%).
Read more on TSCO →