IQIYI Inc - ADR vs ON Holding AG — how do they compare? IQIYI Inc - ADR trades at $1.34 (market cap $1.30B), while ON Holding AG trades at $31.22 (market cap $10.33B). The key difference: ON Holding AG is far larger — about 7.9× IQIYI Inc - ADR's market cap, and IQIYI Inc - ADR is trading nearer its 52-week high, ON Holding AG nearer its low. Which is the better fit depends on your goals.
| IQ | ONON | |
|---|---|---|
Market Cap | $1.30B | $10.33B |
Sector | Media | Technology |
52-Week High | $2.79 | $50.63 |
52-Week Low | $0.96 | $30.91 |
Enterprise Value | $2.88B | $9.47B |
Signals from Pluang's Aura AI — not financial advice
IQ (iQIYI) trades at $1.33, down 2.21% today, with a bullish technical signal from moving averages but overbought RSI readings. Revenue declined to $27.29B in 2025, with a net loss of $206.31M, though the company beat EPS expectations in two recent quarters. Recent news highlights AI platform growth and executive changes, while analyst sentiment is mixed with 50% buy ratings.
The outlook hinges on AI-driven content innovation and cost management to reverse profitability challenges, but risks include intense competition and regulatory pressures in China. Upside potential exists if execution improves, yet near-term volatility may persist amid earnings uncertainty and macroeconomic headwinds.
ONON shares plunged 19.52% to $31.21 after Q2 2026 earnings revealed a rare revenue miss and reduced full-year growth guidance, despite beating EPS estimates. The stock now trades near key support at $30 with bearish technical indicators dominating. Fundamentally, the company maintains strong profitability with 64.82% gross margins and 23.95% ROE, but wholesale channel weakness and cautious consumer spending have tempered growth expectations.
While current valuation multiples appear reasonable (P/E 21.17, P/S 5), the stock faces near-term headwinds from growth deceleration. Analyst consensus remains bullish with a $52.86 price target representing 69% upside, but investors should monitor Q3 earnings execution and wholesale recovery for confirmation of the investment thesis.
Trailing returns across standard periods
Latest headlines on both assets
iQIYI Inc is an online entertainment service provider in China. It is primarily engaged in providing a variety of services encompassing internet video, live broadcasting, online games, online literature, animations, e-commerce, and social media platform. The company produces original video content and distributes appealing professionally produced content, partner-generated content, and user-generated content. It also offers a diverse collection of internet video content that appeals to users from broad demographics. The company's revenue is generated from membership services and online advertising services. The company earns most of its revenue from China.
Read more on IQ →ON Holding AG is a Swiss sports company primarily known for its high-performance running shoes, apparel, and accessories under the 'On' brand. The company emphasizes a blend of high-end design, proprietary cloud technology (like CloudTec cushioning), and sustainability in its products. On has rapidly gained market share globally, appealing to both competitive athletes and general consumers in the performance and lifestyle footwear segments.
Read more on ONON →