Intuit Inc. vs Wix.Com Ltd — how do they compare? Intuit Inc. trades at $338.09 (market cap $91.56B), while Wix.Com Ltd trades at $69 (market cap $2.88B). The key difference: Intuit Inc. is far larger — about 31.8× Wix.Com Ltd's market cap, and Intuit Inc. pays a 1.43% dividend while Wix.Com Ltd pays none. Which is the better fit depends on your goals.
| INTU | WIX | |
|---|---|---|
Market Cap | $91.56B | $2.88B |
Sector | Technology | Technology |
52-Week High | $717.21 | $184.24 |
52-Week Low | $255.07 | $40.43 |
Enterprise Value | $90.01B | $3.96B |
Dividend Yield | 1.43% | — |
Signals from Pluang's Aura AI — not financial advice
Intuit (INTU) trades at $336.44, up 0.6% today, with a bullish technical signal from moving averages and oscillators. The company reported strong earnings beats in recent quarters, with Q1 2026 EPS of $12.8 exceeding expectations. Revenue grew to $18.83B in 2025, with a net income margin of 21.91%. However, the stock faces headwinds from multiple law firm investigations into securities fraud allegations related to pricing issues, contributing to a 20% stock drop recently noted by Forbes on June 2, 2026.
The outlook is mixed: robust fundamentals and a consensus price target of $402.26 suggest upside, but legal risks and overbought RSI levels near 81.6 pose near-term challenges. Investors should weigh the company's AI-driven growth in financial software against regulatory scrutiny and competitive pressures in the fintech space.
WIX stock trades at $68.78, up 10.18% today, with a bullish technical signal from moving averages. Revenue grew to $1.99B in 2025, but net income margin remains negative at -8.19%, and the company faces a securities class action. The P/E ratio is elevated at 62.84, indicating high growth expectations. Recent news highlights the launch of Symphony by Wix, an AI system for SMBs, amidst legal challenges.
The outlook is mixed: strong analyst consensus (65.85% buy rating) and a $79.75 price target suggest upside, but legal risks and negative cash flow in 2025 pose significant headwinds. Investors should weigh growth potential against execution and litigation risks.
Trailing returns across standard periods
Latest headlines on both assets
Intuit is a provider of small-business accounting software (QuickBooks), personal tax solutions (TurboTax), and professional tax offerings (Lacerte). Founded in the mid-1980s, Intuit controls the majority of U.S. market share for small-business accounting and DIY tax-filing software.
Read more on INTU →Wix.com Ltd is a cloud-based development platform provider for millions of registered users worldwide. The company is engaged in web development and management that provides an easy-to-use powerful cloud-based platform of products through a freemium model. Its core products consist of three web editors: the Wix Editor, intended for users with basic technological skills, Wix ADI, intended for novice users and Corvid, intended for more tech-savvy users. The company's web development technology is built based on HTML5 and offers HTML5 compatible capabilities, web design and layout tools, domain hosting, and other marketing and workflow management applications and services. The geographic segments include North America, Europe, Latin America, Asia and others.
Read more on WIX →