Intuit Inc. vs Trade Desk Inc — how do they compare? Intuit Inc. trades at $334.11 (market cap $91.48B), while Trade Desk Inc trades at $13.56 (market cap $6.29B). The key difference: Intuit Inc. is far larger — about 14.5× Trade Desk Inc's market cap, and Intuit Inc. pays a 1.44% dividend while Trade Desk Inc pays none. Which is the better fit depends on your goals.
| INTU | TTD | |
|---|---|---|
Market Cap | $91.48B | $6.29B |
Sector | Technology | Technology |
52-Week High | $717.21 | $55.36 |
52-Week Low | $255.07 | $13.39 |
Enterprise Value | $89.94B | $5.24B |
Dividend Yield | 1.44% | — |
Signals from Pluang's Aura AI — not financial advice
Intuit (INTU) trades at $325.25, up 1.04% today, with a bullish technical signal from moving averages and oscillators. The company reported strong earnings beats in recent quarters, with Q1 2026 EPS of $12.8 exceeding expectations. Revenue grew to $18.83 billion in 2025, and net income margin improved to 20.54%. However, the stock faces headwinds from multiple law firm investigations into securities fraud allegations related to pricing issues, contributing to a significant decline from its 52-week high.
The outlook for Intuit is mixed; strong fundamentals and a consensus price target of $401.00 suggest upside potential, but legal risks and negative sentiment from recent downgrades pose near-term challenges. Investors should weigh the company's robust profitability and AI-driven growth against regulatory scrutiny and competitive pressures in the fintech software market.
The Trade Desk (TTD) is trading at $13.80, down 21.9% in 24 hours and near 7-year lows following disappointing Q2 earnings. Revenue grew just 3% to $715 million, missing guidance, while Q3 guidance projects a 12% decline. Technical indicators show bearish momentum with support at $13 and resistance at $15. Despite strong profitability metrics including 76.9% gross margins, recent execution gaps and advertiser pressure have triggered multiple analyst downgrades.
The outlook remains challenging with near-term revenue headwinds and competitive pressures. While valuation appears reasonable at 16.4x P/E, the stock faces significant execution risks and sentiment deterioration. Recovery depends on stabilizing advertiser relationships and reversing recent market share losses in the ad-tech sector.
Trailing returns across standard periods
Latest headlines on both assets
Intuit is a provider of small-business accounting software (QuickBooks), personal tax solutions (TurboTax), and professional tax offerings (Lacerte). Founded in the mid-1980s, Intuit controls the majority of U.S. market share for small-business accounting and DIY tax-filing software.
Read more on INTU →The Trade Desk Inc is engaged in providing a technology platform for ad buyers. Through its cloud-based platform ad buyers can create, manage, and optimize data-driven digital advertising campaigns across ad formats and channels, including display, video, audio, in-app, native and social, on a multitude of devices. Its products include Data Management Platform, Cross-Device Targeting, Video Advertising, Mobile Advertising, and others.
Read more on TTD →